Senior Executive, Footwear Merchandising

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

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YOUR MISSION

The Merchandiser is responsible for developing and executing category merchandising strategies that drive sustainable business growth, maximize product productivity, and deliver commercial objectives. This role will lead seasonal assortment planning, forecasting, pricing management, and cross-functional collaboration to ensure product offerings meet consumer demand, retailer expectations, and brand objectives.

Key Responsibilities

Merchandise Strategy & Business Planning

• Develop and execute merchandising strategies for assigned Footwear, Apparel and Accessories categories to achieve sales, profitability, and market share objectives.

• Analyze consumer insights, market trends, competitive activities, and emerging opportunities to identify growth potential and inform merchandising decisions.

• Build consumer-centric and channel-specific assortments that align with business plans, regional demand, and distribution strategies.

• Optimize seasonal product assortments to maximize productivity, profitability, and inventory efficiency across wholesale, retail, e-commerce, and key accounts.

• Partner closely with Global and Regional Merchandising teams to ensure local market needs are reflected while maintaining brand positioning and strategic priorities.

• Identify white-space opportunities and emerging trends to support long-term category growth and marketplace relevance.

Business Performance & KPI Delivery

• Develop and drive execution of seasonal merchandising plans to achieve agreed KPIs and commercial objectives.

• Lead forecasting and demand planning processes to ensure accuracy, inventory efficiency, and on-time business execution.

• Support revenue and profitability targets through pricing architecture, margin management, and product line optimization.

• Monitor and analyze seasonal product performance, utilizing sales data and consumer feedback to identify opportunities and risks.

• Recommend in-season actions and future assortment improvements based on performance insights and market dynamics.

• Develop and deliver compelling sell-in and sell-out presentations, assortment recommendations, and product storytelling materials that drive retailer engagement and purchase decisions.

Cross-Functional Collaboration

• Partner with Sales teams to drive seasonal business initiatives and execute category growth strategies.

• Collaborate with Sales to develop flow plans, product allocation strategies, and door-level assortments tailored to market and channel needs.

• Work closely with Marketing, Visual Merchandising, Retail, Planning, and Operations teams to ensure successful product launches and consumer engagement.

• Support the development of in-store communication tools and merchandising materials that effectively showcase key product features and brand stories.

• Facilitate alignment across internal stakeholders to ensure seamless execution of seasonal business plans.

YOUR TALENT

Experience

• Bachelor's degree in Business, Marketing, Merchandising, Fashion Management, Sports Management, or related disciplines.

• 3+ years of experience in Merchandising, Buying, Category Management, Product Planning, or Sales within the Sports, Footwear, Apparel, Fashion, or Consumer Goods industries.

• Experience working with international brands and matrix organizations is preferred.

• Sports and fashion industry knowledge is highly desirable.

Capabilities

• Strong understanding of the sports, footwear, apparel, and sports-lifestyle market, including consumer behavior, competitive landscape, and industry trends.

• Commercial mindset with strong business acumen and the ability to balance consumer demand with financial objectives.

• Ability to translate data and insights into effective merchandising and assortment strategies.

• Highly proactive, results-oriented, and capable of managing multiple priorities in a fast-paced business environment.

Technical & Professional Skills

• Forecasting and Merchandise Planning

• Assortment Strategy & Category Management

• Business Analysis & Quantitative Skills

• Problem Solving & Decision Making

• Presentation and Storytelling Skills

• Strong Communication and Influencing Skills

• Advanced Microsoft Excel and PowerPoint Skills

• Business-level English proficiency

Personal Attributes

• Consumer-centric mindset

• Strong team player with collaborative approach

• Passion for sports, fashion, and retail

• Results-driven with strong ownership and accountability

• Adaptable, agile, and comfortable working in a dynamic environment

• Language skill (business level)

• Sufficient in manipulating Microsoft Excel and Power Point

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.