Executive-Marketing

Marketing Executive Detailed Job Description — Infozech Location: Mohan Cooperative, New Delhi | Experience: 3 years |Full-time Industry: B2B Technology — Telecom & Tower Software & Solutions About Infozech Infozech is a leading technology solution provider to large telecom operators and tower companies worldwide, helping towercos, MNOs, and enterprises optimize operations with data-driven insights. We are looking for a dynamic, AI-fluent Marketing Executive to strengthen our brand, automate our marketing engine, and generate demand — someone who treats AI as the default way to work smarter across content, search, and campaigns. How We Think About Content & Campaigns This is not a volume role. Success is not measured by how much content is produced, but by how deeply it resonates with the CXOs and functional heads of large telecom and tower companies. Every asset starts from a real pain point these leaders face, positions Infozech's solutions as the answer, and is engineered — in format and distribution — to reach influential decision-makers and convert their attention into enquiries and demand. Quality of resonance and distribution matter more than quantity. Key Responsibilities 1. AI-Driven Marketing & Workflow Automation
- Design and build, run, and improve AI-linked marketing workflows — automating campaign curation, orchestration, scheduling, and lifecycle management end to end.
- Use AI to sharpen content, SEO, AEO, thought leadership, and campaigns — from ideation and drafts to optimization, formatting, and repurposing for distribution.
- Automate repetitive operations — nurture sequences, segmentation, tagging, reporting — so time is freed for what actually moves CXOs.
2. Pain-Point Content & CXO Storytelling
- Start from the real pain points of CXOs and functional heads of towercos and telecom operators, and craft narratives that position Infozech's solutions and capabilities as the answer.
- Storyboard, ideate, draft, and proofread across blogs, case studies, whitepapers, newsletters, and social posts — aligned to Infozech's brand voice and industry context.
- Write pain-first, curiosity-led B2B copy that is credible and skimmable for busy senior leaders.
3. AEO & SEO (AI-Linked Search Visibility)
- AEO: structure and format content so Infozech surfaces in AI-generated answers, generative search, snippets, and LLM responses — via question-led formats, structured data, and entity clarity.
- SEO: keyword research, on-page and meta-tag optimization, technical hygiene, and Google Business Profile (GMB) ratings and listings.
- Render every asset for easier, better distribution — the right format, structure, and metadata so it travels well to the people who matter.
4. Campaigns & Demand Generation
- Build sharply targeted, pain-point-led campaigns aimed at CXOs and functional heads — not broad-reach noise, but narratives that name a real problem and position Infozech as the solution.
- Engineer how each asset is rendered and distributed so it reaches influential people in the format most likely to land — and track how it converts into enquiries and qualified demand.
- Use automation to curate and manage the campaign lifecycle — audience building, sequencing, delivery, follow-up — so targeting and timing stay precise at scale.
- Measure success by resonance and demand generated (enquiries, conversations, pipeline), not content volume.
5. Collaboration, Social & CRM
- Interview product, presales, sales, the CEO, and product owners to co-create credible content grounded in real customer problems; partner with design for collateral.
- Run LinkedIn-led thought leadership and social engagement for senior telecom/towerco audiences, and promote events and webinars.
- Execute targeted email campaigns (Zoho CRM, Mailchimp), nurture and qualify leads with sales, and keep the marketing database clean.
6. Market Research & Competitive Analysis
- Research market trends, competitors, and — above all — the evolving pain points of telecom and towerco leaders; track performance and recommend differentiation.
Required Qualifications & Skills BBA, B.Tech, MBA, or a degree in Journalism, English, Communication, or an equivalent field. 3 years in B2B marketing, preferably in technology, SaaS, or telecom. Technical (in order of priority)
- AI & Automation — using AI to automate content, SEO, AEO, thought leadership, and campaigns.
- Content & Storytelling — pain-point-led storyboarding, blog ideation, drafting, proofreading for a senior audience.
- SEO & AEO — keyword suggestions, meta tags, structured data, GMB, extended into AEO for AI-driven search and distribution.
- Campaigns & Analytics — brainstorming and structuring campaigns that generate demand; competitor analysis and performance tracking.
- Creative Collaboration — interviewing product, presales, sales, CEO, and product owners to create content.
- Social & Email — social media (creating, posting, engagement, event promotion); email campaigns and tools (Zoho, Mailchimp).
- Communication, Org & Tools — strong written and verbal English; content calendars and multi-project management; MS Office and design tools (Canva, Adobe) a plus.
Behavioural
- Proactive, self-motivated, and an innovative, creative problem-solver; high integrity and open to feedback; focused and organized; a quick learner, confident speaker, collaborative team player, and analytical and data-driven.
Preferred Experience & Why Join
- Hands-on experience applying AI tools to content, search, or campaign workflows.
- A track record of content or campaigns that generated enquiries or engaged senior decision-makers — not just published volume.
- Understanding of telecom infrastructure, energy management, or enterprise SaaS is a plus.
- Lead impactful, AI-first marketing that reaches the decision-makers of the world's largest telecom and tower companies — and drives measurable demand.