Junior Meta Ads Executive

iGate TechnologiesIslamabad, IslamabadOn-siteFull-timeJunior, 1–2 yearsListed 2 days ago

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About this role

We are looking for a Junior Meta Ads Executive with at least 1 year of hands-on experience managing advertising campaigns for an e-commerce brand. The candidate will be responsible for campaign execution, performance monitoring, optimisation, and reporting across Facebook and Instagram, with a focus on driving online sales and achieving performance targets.

Key Responsibilities:

- Set up, manage, and optimise Meta Ads campaigns across Facebook and Instagram.
- Monitor campaign performance and key metrics, including ROAS, CPA, CTR, CPC, and conversion rate.
- Manage campaign budgets and identify opportunities to improve performance and return on ad spend.
- Assist with audience targeting, prospecting, retargeting, and customer acquisition campaigns.
- Coordinate with the creative team to develop and test ad creatives, videos, and copy.
- Conduct A/B testing to improve campaign performance and conversion rates.
- Prepare regular performance reports and provide optimisation recommendations.
- Monitor tracking and conversion events in coordination with the relevant technical team.

Requirements

- Minimum 1 year of hands-on Meta Ads experience with an e-commerce brand.
- Practical experience using Meta Ads Manager.
- Understanding of campaign optimisation, audience targeting, and budget management.
- Knowledge of e-commerce performance metrics, including ROAS, CPA, and conversion rate.
- Familiarity with Meta Pixel, Conversions API, and GA4 is preferred.
- Strong English communication skills, both written and verbal.
- Strong analytical skills, attention to detail, and organisational skills.

Benefits

⛽Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💲 Market Competitive Salary

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

⏳ Maternity Leaves and many more