Public Relations Officer

Job Designation: Public Relations Officer

Job Summary:

The Public Relations Officer will be responsible for developing and maintaining a positive public image of the University through effective communication, media relations, stakeholder engagement, and strategic public relations initiatives. The role involves managing relationships with print, digital, and visual media; government and professional bodies; parents; corporate leaders; VIPs; and other external stakeholders. The incumbent will also support institutional communications, social media, content development, events, and publicity activities across the University and its campuses.

Designation

Public Relations Officer

Department

Marketing & PR

Location

Mumbai

Reporting to

Provost Administration

Key Responsibilities

- Develop and implement effective public relations and communication strategies to enhance the visibility and reputation of the University.
- Manage public relations activities and maintain relationships with print, digital, and visual media.
- Build and maintain strong networks with journalists, media houses, and other relevant communication platforms.
- Establish and maintain effective communication and professional relationships with parents, guardians, CEOs, VIPs, guest speakers, and other key stakeholders.
- Manage and coordinate liaison activities with relevant State and Central Government authorities, professional bodies, academic institutions, and universities in India and abroad.
- Coordinate print media, digital media, and social media activities in association with internal departments and external agencies.
- Develop and review content for institutional brochures, websites, videos, journals, newsletters, e-newsletters, blogs, and other communication materials.
- Manage and monitor the University's social media presence and digital communication initiatives.
- Plan and support programmes and activities of social importance, including timely dissemination of information and ensuring appropriate press and visual media coverage.
- Provide public relations and publicity support for curricular and extracurricular activities conducted under the aegis of the Students' Council in the campus.
- Support the promotion and publicity of seminars, conferences, convocations, institutional events, and other University initiatives.
- Coordinate, on behalf of the NMIMS University, with SVKM Trust and its institutions on various matters from time to time.
- To manage the visits of VIP’s to the campus in coordination with the Director of the campus.
- Discharge responsibilities under the provisions of the Right to Information Act, 2005, and function as an Information Officer, as applicable.
- Handle any other responsibilities assigned by the Vice Chancellor, Pro Vice Chancellor, Director, or other competent authorities from time to time.

Educational Qualifications

- Postgraduate / Master's Degree in Marketing, Public Relations, Communication, Mass Communication, Journalism, or a related discipline from a recognized University.

Professional Certifications

- Formal training or certification in Public Relations, Corporate Communication, Media Relations, or Protocol Services will be preferred.
- Certification in Digital Communication, Social Media Management, or related areas will be an added advantage.

Professional Experience

- Minimum 8 years of relevant experience in Public Relations, Corporate Communication, Media Relations, or related functions.
- Experience of working in a large organization, reputed educational institution, corporate organization, or Public Sector Undertaking will be preferred.
- Proven experience in managing media relations, stakeholder communication, institutional branding, and public relations initiatives.
- Strong existing network with print, digital, and visual media will be an added advantage

Skills and Competencies

- Excellent written and verbal communication skills in English.
- Knowledge of Marathi, Hindi, and Gujarati will be preferred.
- Knowledge of foreign languages such as French or Spanish will be an added advantage.
- Strong interpersonal, networking, and relationship management skills.
- Excellent media relations and stakeholder management capabilities.
- Strong content writing, editing, and communication skills.
- Knowledge of print, digital, and social media platforms.
- Ability to manage multiple communication initiatives and events simultaneously.
- Strong coordination, planning, and organizational skills.
- Ability to maintain confidentiality and handle sensitive institutional matters professionally.
- Proficiency in MS Office and other relevant digital communication tools.