About this role
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
Salary/Wage:
$60,000.00 - $85,000/yr.
Shift and Schedule:
Mon. - Fri. (9:00 am - 6:00 pm)
Job Type:
Full-Time
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Job Summary/Description:
Gray Digital Media is seeking a dynamic and results oriented Sr. Programmatic Media Buyer to join our innovative team. In this role, youll leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results, manage budgets and bid strategies to maximize performance. This will will also provide internal and client facing insights on digital campaign performance and reporting. This is a remote position.
Duties/Responsibilities include, but are not limited to:
- Extensive Knowledge of campaign builds in The Trade Desk and other DSPs using effective media buying strategies and oversee the day to day execution and optimiztions
- Drive new ideas and execution to improve performance of campaigns, including account structure, bidding strategy, ad format and audience targeting
- Ensure campaigns KPIs are met and within budget requirements, tracking costs and ROI
- Contribute to building and analyzing reports on campaign success, devloping a summary for sales teams to utilize in current and future opportunities
- Displays execellent communication and can prioritize tasks in a high volume environment.
- Ability to both pace and optmize on a daily basis
- Helps team members with troubleshooting and communication
- Other Duties as assigned
Qualifications/Requirements:
- 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel and gaming
- The Trade Desk Edge Academy is preferred along with experience in Kokai
- Demonstrated ability to create analyses that move beyond an explanation of What happened to why it happened and then to what should be done
- Excel power user (pivot tables, VLOOKUP, index match, charts, etc.
- Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
- Team Player
- Thieves in a high-volume, fast-paced environment
- Ability to meet multiple deadlines in a deadline-driven environment
Why Join Us:
Join a growing digital media organization where you will have the opportunity to shape the future of programmatic advertising. This role offers the ability to lead a talented team, influence product strategy, work with cutting-edge advertising technology, and make a measurable impact on business growth.
If you feel youre qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )
GDM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.