About this role
Position Summary
The Division Brand Manager for the Williams Division is responsible for executing brand strategy and marketing initiatives across the divisions residential and commercial HVAC markets. This role serves as the primary marketing leader for the region, ensuring alignment with national brand objectives while tailoring programs to meet local distributor and dealer needs. The ideal candidate will be a strategic thinker, a skilled communicator, and a hands-on executor who thrives in a fast-paced, relationship-driven environment.
Position Responsibilities
May include:
Champion Daikins core brand initiatives within the Williams Division, ensuring consistent execution across all regional channels
Build and maintain strong relationships with Amana wholesale distributors and vendors, delivering customized marketing support and training
Present brand strategy, product updates, and promotional programs to distributors, dealers, and internal stakeholders
Collaborate with national marketing, product, and digital teams to localize messaging and develop region-specific collateral
Drive distributor development and customer acquisition strategies tailored to the Williams Divisions market dynamics
Analyze regional market trends and competitor activity to identify growth opportunities and optimize brand performance
Support sales enablement through targeted campaigns, lead generation efforts, and promotional tools
Manage regional marketing content creation, vendor contracts, and budget allocations
Coordinate planning meetings, project timelines, and resource libraries for marketing initiatives
Provide leadership and mentorship to local marketing staff, ensuring alignment with corporate standards and goals
Track campaign performance and implement contingency plans as needed
Ensure all communications and materials adhere to brand guidelines and quality standards
- Communicate appropriately and timely with teams
- Develop and manage vendor relationships and contracts
- Track projects results
- Implement contingency plans as needed
- Produce meeting reports
- Perform additional projects/duties to support ongoing business needs.
Knowledge & Skills
Interpersonal skills
Customer service skills
Organizing skills
Attention to detail
Time management skills
Project management skills
Change management skills
Relationship management skills
Extensive familiarity with Daikin products and equipment
Problem-solving and analytical skills
Verbal and written communication skills including listing and question skills
Computer literacy
Ability to implement standardized operating procedures and follows clear directions
Ability to work independently and meet deadlines
Ability to work well under pressure.
Ability to work in a team environment
Ability to work flexible hours
Knowledge of marketing and event disciplines
Knowledge of meeting industry contracting standards and practices
Organizational awareness and knowledge of corporate standards and procedures.
Lift up to 20lbs.
Proficient in MS Word, Excel, and Outlook.
Vendor manager skills
Negotiation skills
Budgeting skills
Team management experience
Ability to multi-task
Ability to apply good judgment, strong work ethic, and integrity on the job.
Competencies
Experience
5+ years of experience in brand or marketing management, preferably within HVAC or a related industry
Education/Certification
High school diploma or GED equivalent.
A Bachelors degree is preferred
People Management
No
Physical Requirements / Work Environment
Must be able to perform essential responsibilities with or without reasonable accommodations
The Company provides equal employment opportunity to all employees and applicants regardless of a persons race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes about individuals with disabilities.