Coordinator, Trade Marketing

JOB SUMMARY 
 
The ideal candidate will have a proactive, solutions-driven and detail-oriented work ethic and lead exemplary professionalism with our internal and external teams. They will develop ideas to integrate leads, program innovations as well as grow and nurture our Travel Advisor audiences in the business. 
The Coordinator, Trade Marketing (B2B) plays a vital role in supporting the trade marketing team in executing sales-aligned marketing initiatives for the travel advisor and agency channel. Reporting directly to the Director of Trade Marketing, this role is designed for a rising marketing professional with the ambition and capability to grow into an Associate Manager position. Working cross-functionally with internal teams, including trade marketing, sales, expeditions, B2C marketing, and trade advertising, the coordinator helps ensure consistent, high-impact messaging for the travel trade. 
Key areas of focus include consortia and strategic account marketing support, trade event coordination, educational webinars, social media content strategy and execution, lead-generating campaign support, and administrative tracking. 
 
ESSENTIAL DUTIES 
 
Consortia & Strategic Account Marketing Support 
Partner with the sales team to: 
Support execution of the annual co-op marketing plan with consortia and strategic account partners 
Track plan milestones in Workfront and maintain the Trade Marketing Content Calendar 
Manage the execution of each tactic, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals 
Report on results 
 
Note: Consortia are membership-based travel agency networks — such as Virtuoso, Signature Travel Network, and Travel Leaders Group — that connect preferred suppliers, such as Lindblad Expeditions, with their member travel advisors. These partnerships are a key channel for co-op marketing, advisor education, and driving bookings through the agency community. 
 
Trade Events & Trade Show Coordination 
Support the planning and on-site execution of industry events and trade shows, including agenda development, transportation, booth setup, staffing, and shipping 
Coordinate creation and distribution of trade marketing materials and collateral for events 
Assist in developing lead generation strategies, ensuring proper tracking, reporting, and follow-up 
Deliver post-event analysis to measure ROI and provide recommendations for continuous improvement 
With experience, take lead ownership of select events end-to-end 
 
Educational Webinars 
Support planning and execution of Travel Advisor webinars, including theme development, scheduling, and promotion 
Help prepare engaging presentations tailored to advisor education and sales enablement 
Coordinate with Exploration Leaders, Sales Leaders, and subject-matter experts as guest presenters 
Manage logistics including briefing speakers, rehearsals, and technology setup 
Track registrations, attendance, and engagement, providing detailed post-webinar reporting and recommendations 
Grow to independently lead webinar programs as skills develop 
 
Social Media & Content Strategy 
Manage curation, scheduling, and execution of trade-facing social media content across LinkedIn, Facebook, and Instagram 
Maintain the Trade Social Content Hub on a weekly basis, developing audience specific copy and images in alignment with the marketing calendar and sales initiatives 
Ensure alignment with overall trade marketing campaigns and messaging. 
Monitor trade engagement on social platforms and build/share monthly performance reports 
Suggest ways to continually improve trade social media engagement 
 
Administrative & Operational Duties 
Manage the processing and tracking of trade marketing invoices, purchase orders, and budget allocations 
Maintain internal tracking documents, campaign calendars, and deliverables dashboards 
Assist in compiling post-campaign or post-event recap reports and insights for internal use 
Serve as a cross-functional point of contact for trade marketing, sales, expeditions, B2C, and legal teams 
 
 
REQUIRED QUALIFICATIONS
 
BA/BS required in Marketing, Business or related field or equivalent industry experience 
2–3+ years of experience in B2B and/or B2C marketing, events, social media, or related field, preferably in the travel industry. B2B experience a plus 
Ability to work independently as well as collaboratively with demonstrated ability to work cross-functionally. 
Excellent organizational and project management skills, particularly in event planning and management 
Excellent ability to multitask and meet deadlines in a fast-paced environment 
Demonstrated critical thinking skills and solutions-driven attitude 
Ability to work independently as well as collaboratively with demonstrated ability to work cross-functionally 
Excellent oral and written communication skills to effectively liaise with internal teams, external vendors, and partners 
Attention to detail, curiosity to solve problems and a focus on delivering high-quality experiences for Travel Advisors 
Proficient computer skills in the Windows operating system, including Word, Excel and PowerPoint 
 
PREFERRED QUALIFICATIONS & SKILLS 
Demonstrated success supporting or organizing trade shows, events, or advisor engagement programs 
Successful management of invoices, and operational tasks 
Experience with tools such as Salesforce, HubSpot, Canva, social media platforms, or project management software (e.g., Asana, Monday.com, Workfront) 
Flexibility to travel and work outside of regular business hours as required for events that require onsite help 
Passion for values-led marketing and corporate social responsibility

Hybrid Schedule: This position follows a hybrid work schedule requiring 3 days in the Seattle office and 2 days working remotely

OTHER REQUIRED SKILLS
 
COMMUNICATION SKILLS 
Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos.   Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor. 
 
PHYSICAL DEMANDS 
While performing the duties of this job, the employee is frequently required to sit, talk and hear.  The employee will also be required to write and type.  The employee is occasionally required to stand, walk, and reach with hands and arms.  
 
OUR BENEFITS
• Travel benefits for employees and their family 
• Voyage of Discovery trips for employees to travel as guests  
• Health insurance including Medical, Dental, Vision  
• 401(k) plan with employer match  
• Long-Term Disability, Life & AD&D Insurance
• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care  
• Pre-Tax Commuter Benefit  
• 7-8 Paid Holidays
• 1 Floating Holiday Options 
• Up to 15 days of vacation (pro-rated per anniversary year)
• Parental Leave
• Sick/personal days per city & state ordinance
• Pet Insurance discount
 
Hybrid Work Schedule
Positions based in our New York and Seattle offices follow a hybrid work schedule, requiring employees to work in the office Tuesday through Thursday, with the option to work remotely Monday and Friday. Candidates must reside within reasonable commuting distance of their designated office.
 
COMPENSATION STATEMENT
Lindblad Expeditions determines the pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
 
For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. An employee/candidate with a stronger skill set will receive higher pay.
 
EQUAL OPPORTUNITY EMPLOYER STATEMENT
At Lindblad Expeditions, we simply could not do our work without the diverse kaleidoscope of humanity that creates and delivers our remarkable offerings across the planet. As a Company that respects and celebrates the inherent diversity in the places we explore, we recognize the need to mirror that same diversity and all the interconnected perspectives within our organization. We are committed to building a community of different genders, races, ages, sexual orientations, chosen identities, and countries of origin where every person brings their whole self to work and whose skills, talents, and abilities are valued. We believe we can explore further and in a more meaningful way by actively creating a more diverse and inclusive organization where everyone feels they belong.
 
Lindblad Expeditions is an equal opportunity employer. Individuals seeking employment at Lindblad Expeditions are considered without regard to race, sex, color, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status, or veteran status.

Bonus of up to 5% annually