About this role

Join Our Team as our Senior Sales Manager

At AC Hotel/Residence Inn Reston, you'll thrive in a sophisticated and dynamic environment. Our hotel, located at Reston Gateway and adjacent to the Reston Town Center Metro station, features modern designs and top-notch amenities, including a state-of-the-art fitness facility and a spa-style indoor pool. You'll be part of a team that values collaboration and innovation, with vibrant spaces like the Syn Rooftop Bar & Lounge and Seven Restaurant fostering a positive atmosphere. Join us to create memorable experiences for guests while enjoying a supportive and inspiring workplace. Working here, you can enjoy the convenience of being in a prime location, with easy access to transportation, entertainment, and shopping.

Senior Sales Manager

Salary Range: $75,000 - $82,000 annually (experience-based compensation)

Position Summary

The AC Hotel Reston and Residence Inn Reston are seeking a dynamic, highly motivated, and results-oriented Senior Sales Manager to join our sales team. This key revenue-generating role is responsible for driving group and transient business through proactive sales initiatives, strategic account management, and strong relationship development. The ideal candidate will have a proven track record of exceeding sales goals, securing new business opportunities, managing high-value corporate accounts, and delivering exceptional client experiences. This individual will play a critical role in expanding market share, increasing revenue, and strengthening the hotels' presence throughout the corporate, government, association, sports, and group markets.

Position Overview

The Senior Sales Manager is responsible for proactively soliciting, developing, and closing group and corporate business for both the AC Hotel Reston and Residence Inn Reston. This position focuses on generating revenue through corporate meetings, negotiated corporate accounts, government and association business, sports teams, training programs, project-based stays, and social groups. Success in this role requires a strategic sales mindset, strong business development skills, effective account management, and the ability to build long-term partnerships that drive revenue growth and client loyalty.

Key Responsibilities

Responsibilities include, but are not limited to:

- Develop and execute strategic sales plans to achieve and exceed monthly, quarterly, and annual revenue targets.

- Generate new group business through prospecting, networking, client engagement, and targeted sales initiatives.

- Identify, solicit, negotiate, and secure corporate accounts that drive transient occupancy and long-term revenue growth.

- Build, maintain, and expand relationships with corporate clients, government agencies, associations, sports organizations, third-party planners, and key decision-makers.

- Conduct regular account reviews and strategic business planning sessions with top-producing clients.

- Monitor account production and implement growth strategies to maximize revenue and market share.

- Negotiate group contracts and secure profitable business that aligns with hotel revenue strategies and operational goals.

- Conduct hotel site tours, client presentations, familiarization (FAM) tours, and entertainment activities.

- Collaborate closely with Revenue Management to develop competitive pricing strategies, maintain rate integrity, and optimize revenue opportunities.

- Partner with Operations teams to ensure seamless execution of group programs and exceptional guest experiences.

- Utilize Marriott sales systems, CI/TY, Knowland, CVENT, and other lead-generation tools to uncover and pursue new business opportunities.

- Analyze market trends, competitive activity, and demand patterns to identify opportunities and refine sales strategies.

- Represent the hotels at networking events, trade shows, industry conferences, and community organizations to increase visibility and generate new leads.

- Deliver exceptional customer service before, during, and after each event or stay to foster repeat business and long-term client loyalty.

- Support the Director of Sales & Marketing in achieving departmental objectives and mentoring sales team members as needed.

Qualifications

Required Experience & Skills