Global Marketing Performance & Analytics Senior Specialist

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a motivated  Senior Specialist in the Market Insights, Performance & Analytics Team (MIPA), you will be part of BCG’s Global Marketing & Communications (M&C) function, responsible for leveraging the full potential of internal and external data, building automated analytics solutions and supporting the overall M&C data operations model. Your contribution will unlock insights into marketing performance for BCG leadership and support top-level decision making.

- Translate stakeholders’ strategic and tactical questions into data and analytics requirements.
- Collaborate with functional stakeholders and provide expert advice to identify measurement solutions in an environment of imperfect data.
- Pull, consolidate and enrich data to meet critical data-quality standards.
- Design and build data visualizations to surface actionable insights.
- Provide the latest insights and actionable recommendations to M&C teams.
- Identify automation opportunities during data analysis and report generation process, build automated and sustainable solutions where possible.
- Build AI solutions for data processing, automation, visualization and insights generation.
- Support the MIPA team in AI tool ideation, creation, and implementation.

YOU’RE GOOD AT

- Analytical thinking: You possess the ability to structure, design and conduct analyses to answer strategic and operational questions.
- Passion for data: You exhibit a deep appreciation for data and dig to understand data in its every nuance.
- Insight generation: You demonstrate a commitment to uncovering valuable insight.
- Technical proficiency: You enjoy continuously upgrading your abilities in data processing, analysis, and visualization applications.
- Collaborative approach: You embrace an agile working approach and build relationships based on trust.

What You'll Bring

- 2-3 years’ experience in Data Analysis, Business Insights or Market Research.
- You are familiar with large datasets, data-management tools and analytical methods.
- You have superior skills in using PowerPoint, Excel, data visualization tools (e.g., Tableau or Looker) to perform data analysis. Experience with AI-based tools is a plus.
- First experience in Marketing & Communications is an advantage, enabling you to effectively communicate insights and drive strategies.

Who You'll Work With

This role presents a unique opportunity to contribute to the decision-making at the highest level of our organization. You will be part of the Market Insights, Performance and Analytics team collaborating across the BCG Marketing & Communications Function and BCG Global Services.

Additional info

At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development.

For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices.

We aim to provide a dynamic and collaborative environment that fosters connection and teamwork.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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