Sr Product Manager

Job Description

Job Description

Purpose of Role The SPM will drive campaign execution for in-line (mature) products and will later lead new product launch readiness. Reporting to the Marketing Manger of the China Marketing Team, the role will focus on turning in-line brand strategy into campaigns that work in the field. As the new product launch, the focus will be analyzing business opportunities and developing the launch strategy, go-to-market (GTM) plan and brand plans, to unlock business potential across the HIV portfolio.

Key Responsibilities:

- Drive campaign execution for in-line products, from campaign design and material development to field rollout and performance tracking.
- As the launch approaches, support the Marketing Director in launching the new product in China, including launch readiness planning, milestone tracking and cross-functional alignment.
- Develop and maintain the forecast model (FCST) and business assumptions to support launch planning, target setting and resource allocation.
- Turn market understanding and customer insights into a clear GTM strategy and actionable business tactics.
- Keep good communication with external customers and internal stakeholders.
- Strive for execution excellence.
- Build strong product and disease-area knowledge.
- Comply with all relevant company compliance requirements, policies, procedures and work practices.

Key Activities:

- Turn in-line brand strategy into integrated campaigns. Develop key messages, field tools and execution guidance, and track campaign KPIs and business impact.
- Build the forecast model (e.g., patient-based or epidemiology-based), covering patient flow, uptake curve, share and switch assumptions, and pricing/access scenarios. Update it regularly with market data.
- Develop the GTM plan for the new product: target patient segments, priority hospitals and customers, channel strategy, and launch sequencing.
- Design, manage and implement promotional activities and strategic projects to a high standard, meeting timeline and budget goals.
- Develop promotional materials for both in-line products and the new product.
- Provide product and strategy training to sales and other functional teams, and follow up on how tools and campaigns are used in the field.
- Generate insights from market research, competitive landscape and brand performance analysis, and contribute to brand strategy and tactics.
- Pilot innovation projects.
- Coordinate with Medical, Market Access, Commercial Excellence, Strategic Planning, Finance and other cross-functional partners.

Requirements and Capabilities:

- Experienced in a CMKT team, with strong strategic thinking, mature program execution and agile learning capacity.
- Proven experience executing campaigns for in-line brands, from strategy to field rollout.
- New product launch experience is required. Hands-on experience with launch readiness, forecasting and GTM planning.
- Solid understanding of marketing: able to translate market and customer insights into brand strategy and tactics.
- Strong analytical skills. Able to build and interpret forecast models independently, using IQVIA, in-market sales and CRM data.
- Good project management, cross-functional collaboration and stakeholder influencing skills.
- Fluent English, written and spoken. Able to write English business documents and present to regional and global teams.
- Proficient in Microsoft Office: Excel (forecast modeling, pivot tables, data analysis), PowerPoint (business storyline and leadership presentations) and Word. Power BI experience is a plus.

Education:

- Bachelor's degree or above.
- A major in medicine, pharmacy or a related field is a plus.

Working Experience:

- 3-5 years' experience in a CMKT or brand team, including in-line campaign execution and at least one new product launch.
- Experience in HIV, infectious diseases or specialty care is a plus.

Additional location(s) Compensation Information:

Required Skills:
Brand Management, Content Creation, Creativity, Cross-Functional Leadership, Customer Insights, Market Research, Product Launches, Product Management, Strategic Planning

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:
Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:
Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:
12/31/2026
*A job posting is effective until 11:59:59PM on the day BEFORE  the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.