Global Director of Sales

Job Location:
The Riverfront Centre


Minor Hotels is a global hospitality leader with over 600 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over five decades of experience, Minor Hotels has built a global network of hotel and hospitality brands driven by one key philosophy – we don’t need to be the biggest, but we do need to be the best.

Perpetually driven by an entrepreneurial spirit, we create better hospitality brands, businesses and partnerships. We do this because hospitality is our calling. We live and breathe it every day, always led by what matters most to our guests, our team members and our partners.

Joining Minor Hotels means becoming part of a truly international team, with real opportunities to grow, make an impact, and deliver what people truly want most.

The position purpose comprises the key objectives for the position, and functions that this position is responsible for on a day-to-day basis. The Director of Global Sales – China is responsible for leading the China Global Sales Office (GSO) sales function and driving business from the China market across the entire Minor Hotels global portfolio and all brands. Reporting directly to the Head of Commercial – Greater China, the role leads the development and execution of China sales strategies, with Luxury and MICE as the primary focus, while also covering Corporate, Leisure and key Travel Trade segments. The position is accountable for strategic account development, new high-value business opportunities, measurable revenue and room night contribution, and the leadership and development of the China GSO sales team. The role requires a high degree of independence, initiative and ownership, with the ability to identify opportunities, develop strategies and drive execution with limited supervision.

Key accountabilities represent the expected key outputs and end results of the position. This is not an exhaustive list of responsibilities.

• Lead the China GSO team and develop the overall China sales strategy in alignment with Minor Hotels’ global and Greater China commercial priorities.

• Drive measurable revenue and room night contribution from China across the entire Minor Hotels global portfolio and all brands, with Luxury and MICE as the primary strategic segments.

• Develop and execute segment and account strategies across Luxury Leisure, MICE, Corporate, Leisure and key Travel Trade channels.

• Personally manage selected strategic and high-value accounts, build senior-level client relationships, and develop new high-quality business opportunities.

• Build and maintain strong relationships with luxury travel networks, MICE agencies and associations, TMCs, corporate accounts, tour operators, airlines, tourism boards and other strategic partners.

• Identify new demand, feeder markets and business opportunities and convert them into qualified leads, confirmed production and measurable commercial results.

• Monitor account production, business conversion, pipeline, ADR, room nights and revenue performance against agreed targets; develop recovery and action plans where required.

• Drive cross-selling across Minor Hotels’ global portfolio and connect China demand with priority hotels, brands and destinations.

• Act as a key China GSO commercial contact for Minor Hotels’ hotels and work closely with General Managers, Commercial Leaders and Directors of Sales & Marketing on China business opportunities.

• Support priority hotels with China market insights, account opportunities, sales leads, sales missions, roadshows, client events, familiarization trips and other targeted commercial activations.

• Provide regular China market intelligence covering customer trends, competitor activity, outbound travel patterns, destination demand, air connectivity and emerging opportunities, translating insights into actionable recommendations.

• Represent the China market in hotel business reviews, budget discussions and commercial planning where required.

• Lead, coach and develop the China GSO sales team; establish clear account ownership, individual and team KPIs, and regular pipeline and performance reviews.

• Operate with a high level of independence and ownership, proactively setting priorities, identifying solutions and driving execution without requiring day-to-day supervision.

• Maintain accurate and timely reporting on sales activities, account performance, pipeline, market trends and associated action plans.

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