Propositions Manager

Job Description

Purpose of the role

To develop the proposition positioning both with prospects and existing customers, driving awareness and conversion across marketing channels, through compelling campaigns, working closely with product, proposition and channel owners. Will support on optimising communication to drive awareness through to conversion.

Accountabilities

- Review of research and analysis on target audience, market trends, competitors and industry innovation to identify the positioning of the proposition in the market to give us a unique competitor advantage.
- Identification of key benefits and features that differentiates Barclays proposition from competitors.
- Collaboration with marketing colleagues such as marketing, product and sales to ensure the proposition is communicated effectively across channels to drive customer and commercial metrics.
- Collaboration with internal teams, such as product development, to incorporate feedback on product features.
- Monitoring and improving proposition effectiveness through data driven insights to meet established KPIs.
- Analysis of key market insights and develop recommendations to the relevant stakeholders to support the strategic decision-making process on product development, portfolio management and pricing, where appropriate.

Assistant Vice President Expectations

- To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
- Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
- OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
- Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
- Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
- Take ownership for managing risk and strengthening controls in relation to the work done.
- Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
- Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
- Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
- Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
- Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join Barclays as a Propositions Manager where you will support the development, enhancement, and commercialisation of client propositions for designated segments and sectors across Corporate Banking. The role brings together client insight, market developments, and business priorities to shape clear value propositions, compelling client narratives, and effective go-to-market activity.

Working in partnership with Coverage, Product, Digital, Specialist Sales, Content, Marketing, Commercial and Service teams, the Propositions Manager helps translate propositions into deliverable activity and equips frontline teams with the content, tools and materials needed to support client engagement and business growth.

Key Responsibilities

Proposition Development & Management

- Support the development, ongoing enhancement, and review of client value propositions for assigned segments and sectors.
- Develop and maintain proposition positioning, messaging, and client narratives.
- Translate business priorities into client-focused proposition activities, identifying opportunities for continuous improvement.
- Help ensure proposition messaging is aligned across products, channels, and client journeys.

Client & Market Insight

- Gather and analyse client feedback, market research, competitor activity, and industry trends.
- Monitor sector and client developments to identify emerging themes, needs, and opportunities.
- Prepare insight summaries and practical recommendations to support proposition development and decision-making.

Solution Development

- Work with Product, Digital and Service teams to support the development of integrated client solutions and journeys.
- Assess client needs and contribute recommendations for proposition enhancements.
- Partner with Marketing and Go-to-Market teams to shape activation plans and support the successful launch and adoption of propositions.
- Support the delivery of proposition activities from concept through to implementation.

Commercial Growth & Performance

- Monitor proposition performance measures, including client adoption, engagement, and commercial outcomes.
- Prepare performance reporting and insight packs for relevant stakeholders.
- Use performance information and client insights to identify opportunities to improve proposition effectiveness and client engagement.

Proposition Content & Sales Enablement

- Develop and maintain proposition collateral and sales enablement materials, including pitch materials, playbooks, case studies, and thought leadership content.
- Equip frontline teams with clear, relevant materials that support effective client engagement.
- Use stakeholder feedback and usage insights to maintain accurate, consistent messaging and inform ongoing content improvements.

Stakeholder Management

- Build effective working relationships across Coverage, Product, Marketing, Digital, Service, Risk, Legal and Compliance teams.
- Coordinate stakeholder input and support cross-functional collaboration throughout proposition activities.

To be successful in this role, you will have the following:

- Experience in proposition management, product management, client solutions, or a related discipline.
- An understanding of Corporate Banking and commercial client needs, with an interest in developing your knowledge of banking products and services.
- The ability to understand complex information and translate it into clear, relevant, and compelling client propositions and communications.
- Research and analytical skills, with the ability to draw together information from different sources, identify relevant insights and make practical recommendations.
- A curious, forward-thinking, and client-focused mindset, with an interest in exploring client needs, market developments and new ideas.
- Effective stakeholder-management and communication skills, with the ability to build collaborative relationships and contribute confidently within a matrix organisation.
- Considerable organisational skills, attention to detail and the ability to balance competing priorities and contribute to cross-functional activities.

Desirable skills include:

- Knowledge of Corporate Banking products, client segments, or sector-specific client needs.
- Experience developing client-facing content, proposition materials, or sales-enablement tools.
- Exposure to go-to-market activity, digital client journeys, or proposition performance measures.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London.