Category Manager - Furniture

Sales and Commercial Performance

- Formulate and implement strategies & procedures for better commercial performance

- Study online competition for Furniture on a daily / weekly / monthly basis

- Take corrective actions for our pricing, recommend items based on past learning and ongoing competition activities

- Plan promotion/event for E-commerce sales

- Forecast products & quantities for the sale and ensuring the inventory/stock availability

- Work closely to ensure that the range is representative rightly on E-Com/Website.

- Work closely with Buyers for E-commerce exclusive product and range (not for store)

- Analyse the MIS/Reports and highlight the key trends and way forward

- Suggest improvements based on benchmark practices

Content & Online Promotion

- Ensure 95% listing of all livestock on the e-commerce portal at any given time

- Circulate weekly count of active items listed Vs active stocks in portfolio department wise (every Week)

- Ensure timely testing of links and implementation on the e-commerce portal

- Recommend ecommerce store promotions in consultation with the Buyers, Retail Ops & Marketing

- Ensure all required communications for the promotions is developed, designed within the timeline

- Recommend events specific to Brand, Product category and Season

- Forecast along with the Buyers & Retail Operations to the increase in footfall sales during the promotions

Competition Mapping

- Conduct periodic market research to study the customer profile/preferences & buying patterns

- Conduct market research to study the effectiveness of the media campaign & with respect to the money spent, in coordination with digital marketing team

- Ensure being proactive on tracking various competition websites and take corrective actions

- Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.)

- Operation Reports (NPS, CC Complaints, Product Feedback)

- Review the sales budgets and make recommendations to the management as deemed necessary

MIS

- Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.)

- Operation Reports (NPS, CC Complaints, Product Feedback)

Budgeting & Planning

- Review the sales budgets and make recommendations to the management as deemed necessary