About this role
AdTech Holding is an Innovation hub based in Cyprus, which creates vibrant startup ecosystems and technologies for AdTech & MarTech projects.
Since 2011, AdTech Holding has been a starting point for an array of industry-leading advertising and digital marketing companies (PropellerAds, Zeydoo etc). Holding brings the most daring ideas to the market and creates cutting-edge solutions to deliver technology globally.
We are looking for a Regional Marketing Manager (East & South East Asia) for our Marketing Department !
What you will do:
Regional strategy
- Own the regional marketing budget and shape the brand strategy for each market
- Develop and test hypotheses on audiences, USPs and brand perception
- Track local and global competitors, research local platforms (WeChat, Douyin, TikTok, etc.), partners, agencies and events
- Report monthly on key metrics by market: leads, activations, revenue from new clients
Lead generation & campaigns
- Set acquisition KPIs and plan local campaigns, including paid search (Baidu in China, Google across SEA) via local agencies
- Brief local agencies, review results and localize creatives (landing pages, banners, content)
- Run local events and meetups (e.g. ChinaJoy, regional industry conferences)
Communities & reputation
- Build and grow communities on local platforms (WeChat accounts, regional groups and channels)
- Manage local brand reputation and work with influencers, KOLs and MCN agencies together with the PR team
Sales & product collaboration
- Align with Sales on target markets and priority accounts, hand over qualified leads and track conversion
- Equip Sales with localized materials and support them at events
- Join custdev interviews, build target-audience profiles and share regional insights with the marketing team
What we expect:
- Native Mandarin and working English (B2+), enough to present to the global marketing team
- 3–5 years in marketing, including at least 1–2 years owning a direction or market end-to-end, not only executing tasks inside a large team
- Hands-on experience running marketing in mainland China with real budget responsibility: you decided where the money goes and defended those decisions
- Practical knowledge of the Chinese ecosystem: WeChat official accounts, Douyin/RED, Baidu SEM, local KOL/MCN market
- Experience briefing and managing external agencies and contractors
- Track record you can speak to in numbers: leads, cost per lead, conversion to client
- Experience proposing and testing your own hypotheses, then scaling or stopping them
- Comfortable working independently with a manager in a different timezone
Nice to have:
- Background in adtech, affiliate, performance marketing or advertising
- Network among Chinese media-buying communities
- Experience in SEA markets (Vietnam, Indonesia, Philippines)
We offer freedom of choice: with us, you'd have a cafeteria benefits system where you can choose which benefits would fit your individual needs.
And, of course, a standard pack of benefits as well: medical services coverage, fully covered 10 working days of sick leave per year, 5 additional day-offs per year, English and other languages compensation, quarterly , and annual bonuses, corporate events, gifts and etc.
Please note, that by applying to this position, you confirm your consent to the processing of your personal data for recruitment purposes.