Ecommerce Insight Analyst

We are looking for an analytical and business-minded Ecommerce Insights Analyst to help accelerate the growth of our direct-to-consumer ecommerce business. This role sits at the intersection of Ecommerce, Marketing, Merchandising, and Finance. You will leverage existing data sources, dashboards, and analytics tools to uncover actionable insights, identify growth opportunities, and influence strategic decisions across the business.

This is not a traditional reporting or dashboard development role. Success in this position comes from identifying opportunities, influencing stakeholders, and helping teams make smarter commercial decisions.

YOU'LL HAVE THE OPPORTUNITY TO:

Business & Revenue Insights

- Analyze ecommerce performance and identify opportunities to increase revenue, conversion, customer lifetime value, and profitability.
- Investigate business trends, performance shifts, and root causes behind key metrics.
- Develop actionable recommendations for Marketing, Merchandising, Ecommerce, and Leadership teams.
- Quantify business opportunities and prioritize initiatives based on potential impact.

Cross-Functional Partnership

- Partner closely with Performance Marketing, Ecommerce, Merchandising, Finance, and Analytics teams.
- Serve as a trusted advisor in business discussions by bringing data-driven perspectives and recommendations.
- Support strategic initiatives, promotional planning, assortment decisions, customer segmentation, and growth opportunities.

Performance Analysis

- Monitor and interpret key ecommerce KPIs and business performance indicators.
- Analyze customer behavior, product performance, category trends, promotional effectiveness, and retention metrics.
- Identify risks, opportunities, and emerging trends across channels and customer segments.

Reporting & Communication

- Leverage existing Power BI dashboards and reporting tools to generate insights and business recommendations.
- Build executive-level presentations and summaries that clearly communicate findings and next steps.
- Present insights to stakeholders at different levels of the organization.

YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

- Bachelor's degree in Business, Commerce, Analytics, Marketing, Economics, Statistics, or a related field.
- 3+ years of experience in Ecommerce Analytics, Business Analysis, Commercial Analytics, Marketing Analytics, or a related role.
- Strong analytical and problem-solving capabilities.
- Experience working with Power BI, Looker, or similar BI platforms.
- Intermediate SQL skills (must be able to work with Snowflake)
- Advanced Excel skills.
- Strong communication and storytelling abilities.
- Ability to translate data into meaningful business recommendations.
- Experience in retail, ecommerce, omnichannel, consumer goods, automotive or powersports industries.
- Knowledge of Google Analytics 4 (GA4).
- Experience with customer segmentation, retention analysis, and loyalty programs.
- Familiarity with CRM and marketing performance metrics.