AVP, SEO

# Associate Vice President (AVP) – SEO
Company: AdLift Location: Gurugram, India Work Model: Full-time, Onsite Reporting To: Prashant Puri, CEO & Co-Founder Team Size: 10+ SEO Professionals Experience: 10+ years
## About AdLift
AdLift is a global digital marketing agency helping brands strengthen their online visibility, accelerate organic growth, and drive measurable business outcomes. As search continues to evolve beyond traditional search engines, we are expanding our focus across Technical SEO, Enterprise SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven search experiences. We are looking for a seasoned SEO leader who combines deep technical expertise with strategic thinking, client leadership, and team management to drive the next phase of organic growth for our US-based clients.
## The Opportunity
As Associate Vice President – SEO, you will lead SEO strategy and execution for a portfolio of US-based accounts, manage a team of 10+ SEO professionals, and drive measurable improvements in organic visibility, traffic, conversions, and business performance. This is a leadership role for someone who understands SEO beyond reporting and account management—someone capable of diagnosing complex technical issues, challenging strategic assumptions, guiding senior SEO specialists, and translating search opportunities into actionable client growth strategies. You will also partner with the Business Development team to develop SEO pitches, solution proposals, and growth strategies for prospective clients, while working directly with the CEO & Co-Founder on strategic priorities.
## Key Responsibilities

1. Technical SEO & Organic Growth Strategy

- Lead end-to-end SEO strategy across technical SEO, on-page optimization, off-page SEO, content strategy, keyword research, and organic growth.
- Demonstrate strong command of crawling and indexing, JavaScript SEO, website architecture, canonicalization, redirects, structured data, XML sitemaps, robots.txt, Core Web Vitals, and international SEO.
- Diagnose complex organic traffic fluctuations, indexing issues, algorithm updates, ranking volatility, and technical performance bottlenecks.
- Lead comprehensive SEO audits, log file analysis, crawl analysis, competitive benchmarking, search intent mapping, and content gap assessments.
- Develop scalable SEO roadmaps aligned with client business objectives, conversion goals, and revenue opportunities.
- Review and challenge technical recommendations, ensuring SEO strategies are backed by evidence, sound analysis, and measurable outcomes.
- Establish quality standards for SEO deliverables, implementation recommendations, and performance reporting.

2. AEO, GEO & AI-Powered Search

- Develop and implement strategies for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and visibility across AI-powered search experiences.
- Build strategies to improve brand discoverability across Google AI Overviews, AI Mode, generative search interfaces, and answer engines.
- Understand the relationship between traditional organic rankings, content authority, entity optimization, structured data, brand mentions, citations, and AI-generated answers.
- Experiment with AI search visibility measurement, citation analysis, prompt-based discovery research, and emerging GEO methodologies.
- Integrate AI-powered tools into SEO research, content workflows, technical analysis, and reporting while maintaining quality and accuracy.
- Track changes in search behavior and develop actionable recommendations as search engines and AI discovery platforms evolve.

3. US Client Strategy & Account Ownership

- Own strategic SEO direction, organic growth plans, and performance outcomes for US-based client accounts.
- Act as a trusted SEO advisor to senior client stakeholders, presenting strategic recommendations, performance insights, and growth opportunities.
- Lead quarterly business reviews, strategy presentations, annual planning, and discussions around SEO performance and business impact.
- Translate business requirements into SEO roadmaps with clear deliverables, timelines, KPIs, and measurable objectives.
- Identify account risks, address escalations, and proactively develop strategies to improve client satisfaction, retention, and long-term account growth.
- Identify opportunities for upselling, cross-selling, and expanding the scope of existing engagements.

4. SEO Team Leadership & Delivery Excellence

- Lead, mentor, and develop a team of 10+ SEO professionals, including managers, strategists, and technical SEO specialists.
- Provide strategic and technical guidance on complex SEO challenges, audits, implementation priorities, and performance issues.
- Review SEO strategies and deliverables to ensure technical rigor, strategic relevance, and consistency in execution.
- Establish clear accountability, quality benchmarks, team performance goals, and professional development plans.
- Oversee resource planning, workload allocation, delivery timelines, and operational efficiency across multiple accounts.
- Build a culture of analytical thinking, experimentation, continuous learning, and responsible AI adoption.

5. Business Development, Pitches & Proposals

- Collaborate with the Business Development team to understand prospect requirements, business models, competitive landscapes, and organic growth opportunities.
- Develop SEO solutions, technical audit findings, strategic roadmaps, opportunity assessments, and customized proposals for prospective US clients.
- Participate in discovery calls, client presentations, solutioning discussions, and new business pitches as the SEO subject-matter expert.
- Articulate the business value of Technical SEO, Enterprise SEO, AEO, GEO, and AI search optimization in a clear and commercially compelling manner.
- Support opportunity sizing, scope definition, resource planning, and the development of realistic SEO delivery approaches.
- Contribute to new client acquisition by demonstrating technical credibility, strategic insight, and a clear understanding of client business objectives.

6. Analytics, Performance & Business Impact

- Define and monitor KPIs covering organic traffic, search visibility, qualified leads, conversions, revenue contribution, technical health, and client-specific business objectives.
- Use Google Search Console, Google Analytics 4, SEO crawling platforms, and competitive intelligence tools to identify trends and opportunities.
- Establish measurement frameworks that distinguish SEO activity metrics from meaningful business outcomes.
- Lead root-cause analysis when performance deviates from targets and implement corrective action plans.
- Present performance insights, risks, opportunities, and strategic recommendations to clients and internal leadership.

Required Qualifications & Experience

- 10+ years of experience in Search Engine Optimization and digital marketing, with substantial experience in senior SEO strategy and leadership roles.
- Strong technical SEO expertise with the ability to independently assess complex SEO issues, evaluate solutions, and guide technical specialists.
- Proven experience managing US-based or international client accounts within a digital marketing agency or SEO consultancy.
- Demonstrated experience leading SEO teams of 10+ professionals.
- Practical experience developing and implementing AEO, GEO, and AI search visibility strategies, including Google AI Overviews.
- Strong understanding of technical SEO, content-led organic growth, search intent, website architecture, indexing, crawling, structured data, and organic performance analysis.
- Proven experience developing SEO pitches, proposals, solution frameworks, and client presentations in collaboration with Business Development teams.
- Excellent communication, stakeholder management, presentation, and client advisory skills.
- Ability to connect SEO strategy with qualified traffic, lead generation, conversions, revenue, and client retention.
- Willingness to work onsite at AdLift's Gurugram office.

## Preferred Experience & Tools
Agency and client experience
- Prior experience in a digital marketing agency, SEO agency, or integrated digital marketing consultancy.
- Experience managing complex US accounts across B2B, B2C, SaaS, e-commerce, or enterprise websites.
- Exposure to international SEO, enterprise SEO, multi-location SEO, and large-scale website migrations.
SEO platforms and analytical tools
- Google Search Console and Google Analytics 4.
- Screaming Frog SEO Spider, Sitebulb, or equivalent technical SEO crawling tools.
- Ahrefs, Semrush, or equivalent SEO research and competitive analysis platforms.
- Familiarity with log file analysis, Looker Studio, structured data testing, and SEO reporting workflows.
- Exposure to AI-powered SEO platforms, LLM visibility tracking, and GEO measurement tools.

What We Look For

- A technically credible SEO leader who can go beyond dashboards and explain why organic performance is changing.
- A strategic thinker who can convert complex SEO problems into clear, prioritized action plans.
- A client-focused leader who takes accountability for retention, growth, and delivery outcomes.
- A people leader capable of developing strong SEO managers and building scalable delivery practices.
- A commercially minded professional who can contribute meaningfully to new business pitches and account expansion.
- An adaptive leader who understands the changing search landscape and can help clients navigate AI-led discovery.

Why Join AdLift?

- Work directly with the CEO & Co-Founder on strategic SEO and business growth initiatives.
- Lead organic growth strategies for US-based clients.
- Shape AdLift's approach to Technical SEO, AEO, GEO, and AI-driven search.
- Influence new business acquisition through strategic solutioning and client pitches.
- Build and lead a high-performing SEO team in a rapidly evolving digital marketing environment.