Director of Marketing

IV NUTRITION  |  CAREERS
 
Director of Marketing

Location: Kansas City

Company: IV Nutrition

About IV Nutrition

At IV Nutrition, we empower individuals to take charge of their health and wellness by offering tailored wellness services, IV nutrient therapy, peptides, functional blood testing, and comprehensive education. To support our expanding franchise network, we are seeking a skilled Director of Marketing to elevate our brand presence, empower our franchise partners, and drive client acquisition across all locations.

Position Overview

The Director of Marketing will lead marketing strategy and execution across the IV Nutrition brand. This role connects corporate brand direction with local clinic growth, ensuring franchisees have the guidance, tools, and marketing partnerships needed to attract new clients and build lasting relationships.

This person will oversee website development partners, manage relationships with franchisee advertising agencies, and direct brand messaging, campaigns, imagery, and creative assets. They must be comfortable setting strategy, managing partners, reviewing performance, and moving projects forward.

Our ideal candidate enjoys working with business owners, understands the needs of a growing multi-location or franchise brand, and brings a passion for health and wellness marketing.

Key Responsibilities

Brand Strategy & Creative Direction

- Develop and execute a marketing strategy that supports brand awareness, new clinic openings, client acquisition, and retention.
- Lead the direction of brand messaging, imagery, promotional campaigns, and marketing materials across IV Nutrition.
- Maintain a consistent brand identity while helping franchisees connect with their local communities.
- Create a marketing calendar and provide timely campaign direction, digital assets, and practical tools for clinic teams.
- Coordinate with clinical leadership to ensure health and wellness messaging is accurate and aligned with approved services.

Franchisee Support & Agency Management

- Serve as the corporate marketing resource for franchisees, providing clear direction and actionable support.
- Manage relationships with advertising agencies and marketing vendors serving our clinics.
- Establish expectations for campaign execution, communication, reporting, and performance.
- Help franchisees understand their marketing results and identify opportunities to improve lead generation, conversion, and business growth.
- Partner with clinic owners and corporate teams to address local marketing challenges and share successful approaches across the brand.

Website & Digital Marketing

- Work with website developers to maintain and improve the corporate website and local clinic pages.
- Guide website content, user experience, search visibility, and conversion opportunities.
- Oversee digital marketing efforts, including paid advertising, social media, email marketing, and local search.
- Ensure campaigns provide clear paths for prospective clients to inquire, book appointments, and connect with clinics.
- Coordinate lead capture, tracking, and follow-up processes with agencies and internal teams.

Clinic Growth & Performance

- Develop marketing plans for new clinic launches, pre-opening campaigns, and grand openings.
- Support established clinics with strategies to attract new clients, increase repeat visits, and grow memberships.
- Monitor results such as qualified leads, cost per lead, appointment conversions, client acquisition, and return on advertising spend.
- Translate performance data into clear recommendations and ongoing campaign improvements.
- Collaborate with operations, training, and franchise development to align marketing with clinic readiness and business goals.

Marketing Budgets & Franchisee Education

- Establish recommended marketing budgets for each stage of clinic development, from pre-opening and launch through ongoing growth.
- Educate franchisees on how to market a business from the ground up, explaining what to do, when to do it, why it matters, and how much to invest.
- Create clear marketing timelines that outline when to begin advertising, build local awareness, generate leads, and promote opening events.
- Guide franchisees on how to allocate spending across digital advertising, community outreach, local partnerships, events, and promotional materials.
- Develop practical playbooks, training sessions, and resources that help owners confidently execute their local marketing plans.
- Review spending and campaign performance with franchisees, recommending adjustments based on clinic maturity, business goals, and results.

Qualifications

- Five or more years of progressive marketing experience, including responsibility for strategy, execution, and performance.
- Experience supporting a franchise system or multi-location brand strongly preferred.
- Experience in health, wellness, fitness, or a related consumer service industry preferred.
- Demonstrated success in lead generation, client acquisition, and local business growth.
- Experience managing advertising agencies, website developers, and creative partners.
- Strong understanding of digital advertising, SEO, social media, email marketing, and website conversion.
- Ability to evaluate marketing data, manage budgets, and communicate results clearly.
- Excellent relationship-building, project management, and communication skills.
- Ability to balance long-term brand strategy with the day-to-day needs of franchise owners.
- Bachelor’s degree in marketing, communications, business, or a related field preferred, or equivalent relevant experience.
 
Experience

- Five or more years of progressive marketing experience, including leading strategy, execution, budgets, and performance.
- Experience supporting a franchise system or multi-location brand strongly preferred.
- Demonstrated success helping new businesses launch and established locations grow through client acquisition and retention.
- Experience creating marketing plans and budgets for pre-opening, grand opening, and ongoing operations.
- Experience educating business owners on marketing fundamentals, spending priorities, campaign timelines, and measuring results.
- Proven ability to manage advertising agencies, website developers, creative teams, and other marketing partners.
- Hands-on experience with digital advertising, local marketing, lead generation, and converting inquiries into appointments.
- Experience developing brand messaging, creative direction, and campaigns that can be used consistently across multiple locations.
- Ability to demonstrate measurable results from previous work, such as improved lead quality, increased bookings, stronger retention, or more efficient advertising spend.
- Health, wellness, fitness, or related consumer service marketing experience preferred, along with a strong personal interest in the industry.

Technical Knowledge

- Strong understanding of digital marketing, including paid search, paid social, SEO, local search, email marketing, and organic social media.
- Experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Business Profile.
- Understanding of website development, content management systems, landing pages, and conversion optimization.
- Knowledge of lead capture, CRM systems, automated follow-up, and tracking the client journey from inquiry to booked appointment.
- Ability to evaluate agency performance using qualified leads, cost per lead, appointment conversions, client acquisition costs, and return on advertising spend.
- Experience developing marketing budgets and allocating spend across pre-opening, launch, and established business stages.
- Familiarity with creative tools such as Canva or Adobe Creative Suite and the ability to give clear direction to designers, photographers, and content creators.
- Understanding of brand standards and how to maintain consistency across multiple locations while supporting local marketing needs.
- Awareness of health and wellness advertising requirements and the importance of reviewing service claims with appropriate clinical and compliance partners.

Skills & Attributes

- Strategic and hands-on: Can build a marketing plan and take ownership of bringing it to life.
- Strong educator: Explains what to do, when to do it, why it matters, and what to spend in terms franchisees can understand.
- Relationship builder: Develops productive partnerships with owners, agencies, developers, vendors, and corporate teams.
- Business-minded: Connects marketing decisions to appointments, memberships, client retention, and clinic growth.
- Creative thinker: Develops compelling campaigns, messaging, and visual direction that reflect the IV Nutrition brand.
- Analytical: Uses performance data to identify problems, recommend changes, and improve results.
- Organized and proactive: Manages multiple clinic timelines, anticipates needs, and keeps projects moving.
- Accountable: Sets clear expectations, follows through, and holds marketing partners responsible for their work.
- Adaptable: Adjusts strategies based on clinic maturity, local market conditions, budgets, and performance.
- Passionate about wellness: Brings curiosity and enthusiasm for helping people understand and engage with health and wellness services.
 
Working Conditions

•  In office, Monday through Friday

•  Full time salary
 
### Who Will Thrive in This Role

You are a well-rounded marketer who brings creative ideas, sound judgment, and strong follow-through. You enjoy helping business owners grow, can manage multiple priorities across a growing clinic network, and take ownership of results. You are passionate about health and wellness and excited to help IV Nutrition reach more people through clear, engaging, and effective marketing.

Is This Role for You?

This role is for you if you:

- Enjoy helping business owners build and grow their businesses.
- Have experience with franchise or multi-location brands and understand the balance between corporate direction and local execution.
- Can guide an owner from “Where do I start?” to a clear marketing timeline, budget, and action plan.
- Enjoy both the creative and analytical sides of marketing.
- Are comfortable leading agencies and vendors, asking thoughtful questions, and addressing underperformance.
- Take ownership of projects and thrive in a growing organization with multiple priorities.
- Care about what happens after an ad is clicked and can connect marketing efforts to qualified leads and booked appointments.
- Have a passion for health and wellness and want to help shape a growing national brand.

This role may not be the right fit if you:

- Prefer a narrowly focused position centered only on social media, graphic design, or content creation.
- Want to focus exclusively on strategy without managing execution and follow-through.
- Prefer working on one location or campaign at a time.
- Do not enjoy teaching, supporting, and communicating regularly with business owners.
- Are uncomfortable managing budgets, reviewing data, or being accountable for measurable results.
- Prefer to leave agency performance and marketing decisions entirely to outside vendors.
- Need every process to be fully established before you can move forward.