Key Account & Channel Development Manager

At Bigfoot Beverages, we believe great partnerships are built on more than products and pricing. They're built on relationships, trust, follow-through, and finding opportunities to grow together.

We're looking for a Key Account & Channel Development Manager who knows how to turn those relationships into results. Someone who can see the bigger picture, understand what makes different customers and channels successful, and develop strategies that create meaningful growth for both Bigfoot and our partners.

This isn't just about managing a list of accounts. You'll help shape how we grow across a diverse group of business channels, including colleges and universities, healthcare, gaming, recreation and entertainment, convenience retail, and other unique customer environments. You'll also take direct responsibility for key retail accounts, building partnerships, developing business plans, and identifying opportunities to expand our presence.

You'll work closely with our sales teams, category development, suppliers, and organizational leadership to connect strategy with execution. Some days that means sitting down with a customer to discuss their business. Others, it means analyzing sales trends, developing a promotional strategy, introducing new products, or helping our teams execute an opportunity in the market.

If you enjoy building relationships, thinking strategically, solving problems, and seeing your ideas turn into measurable results, we'd love to meet you.

What You'll Do

Build Strong Partnerships & Grow Key Accounts

- Develop and maintain relationships with assigned regional and local key accounts

- Serve as a primary point of contact for customers, building trust through communication, responsiveness, and follow-through

- Lead account planning, business reviews, and customer presentations

- Identify opportunities to expand distribution, introduce new products, and strengthen account performance

- Develop pricing, promotional, and product strategies that support customer needs and business objectives

- Monitor account performance and proactively address opportunities, challenges, and changing customer needs

Develop Channels & Identify New Opportunities

- Help shape and execute strategies across assigned business channels, including colleges and universities, healthcare, gaming, recreation, entertainment, and convenience retail

- Analyze channel performance, market trends, and competitive activity to identify opportunities for growth

- Develop channel-specific approaches to product assortment, distribution, pricing, and promotions

- Partner with Category Development to align products and programs with the unique needs of each channel

- Look beyond what's working today to identify where Bigfoot can grow tomorrow

Connect Strategy With Execution

- Partner with Sales Managers and field teams to turn account and channel strategies into consistent execution

- Communicate priorities, promotions, pricing updates, and new product opportunities across the organization

- Work with internal teams and suppliers to coordinate product launches and promotional initiatives

- Collaborate with our Service Department to support equipment installations, fountain and draft programs, and customer service needs

- Help ensure that the commitments we make to customers translate into results in the market

Use Data to Make Better Decisions

- Analyze sales performance, distribution trends, profitability, and channel metrics

- Identify opportunities to improve product mix, distribution, promotional effectiveness, and account performance

- Develop reporting, insights, and recommendations that support business planning

- Use data to understand what's working, what's changing, and where we should focus next

Collaborate Across the Business

- Work closely with Sales, Finance, Category Development, suppliers, and organizational leadership

- Keep the VP of Retail informed on account performance, channel opportunities, and strategic initiatives

- Build strong internal partnerships that help remove obstacles and improve execution

- Balance customer needs with business priorities while maintaining a focus on long-term relationships and sustainable growth

What are we looking for in a Key Account & Channel Development Manager?

What Makes Someone Successful in This Role?

You might be a great fit if you:

- Enjoy building relationships and earning the trust of customers and business partners

- Can see the bigger picture while still paying attention to the details that drive execution

- Think strategically but aren't afraid to roll up your sleeves and get involved

- Are naturally curious about customers, markets, competitors, and opportunities for growth

- Can turn sales data and business insights into actionable plans

- Communicate clearly and can influence others without having direct authority over them

- Take ownership of commitments and follow through on the details

- Are comfortable presenting ideas, navigating challenging conversations, and finding solutions

- Can balance multiple accounts, projects, and priorities without losing momentum

- Enjoy working across departments and bringing people together around common goals

Understand that long-term success comes from creating value for both the customer and the business

Qualifications

What You'll Bring

Required

- Bachelor's degree in Sales, Marketing, Business Administration, or a related field, or an equivalent combination of education and experience

- Experience in sales, distribution, account management, or a related business environment

- Strong relationship-building, communication, negotiation, and presentation skills

- Ability to analyze sales performance, market trends, and business opportunities

- Strong organizational skills with the ability to manage multiple accounts, priorities, and projects

- Proficiency with Microsoft Office, including Excel, Outlook, and PowerPoint

- Ability to travel regularly throughout our service area and meet company driving requirements

Preferred

- Experience managing regional, local, or multi-location key accounts

- Experience in beverage distribution, consumer packaged goods, or related industries

- Experience developing account plans, pricing strategies, promotional programs, or channel-specific initiatives

- Experience partnering with field sales teams, suppliers, and cross-functional business partners

- Familiarity with sales reporting, business analytics, or distribution management systems

Why Bigfoot?

We've been family-owned since 1947 and believe that strong relationships are the foundation of our success.

When you join Bigfoot, you'll be part of a team that values:

- Growth and development

- Strong relationships

- Continuous improvement

- Teamwork and collaboration

- Accountability and follow-through

- Taking care of our employees, customers, and communities

This is an opportunity to make a meaningful impact on how Bigfoot grows across Oregon. You'll have the chance to build important customer partnerships, help shape our approach to unique business channels, and work alongside teams who take pride in what we do.

Ready to Apply?

If you're excited about building relationships, finding opportunities, developing smart strategies, and turning those ideas into real business results, we'd love to hear from you.

Come grow with Bigfoot.