Senior Director I - Global Media Measurement Consultant, Client Sales & Insights

Senior Director I - Global Media Measurement Consultant, Client Sales & Insights / L18

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

- Effectively Presents Solutions : Delivers tailored, compelling solutions that align with customer needs and drive action.

- Knows the Buying Influences : Identifies key decision-makers and understands their motivations and influence.

- Manages Buyer Indifference : Recognizes and explores customer hesitation to uncover new needs or opportunities.

- Understands Customer Needs : Operates as a recognized expert to articulate customer needs in the customer's business language and business context.

- Being Resilient : Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.

- Manages Ambiguity : Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

You are passionate about all things measurement and want to help shape the world of online advertising.

As a Senior Director, Measurement Strategy RMN, you will guide commerce media networks and advertisers in scaling their use of Circana’s measurement and experimentation solutions. You bring deep expertise in Circana’s measurement suite and apply it to advise clients, influence internal teams, and strengthen how the industry understands and values marketing ROI. You champion a client-centric approach, ensuring measurement innovation translates into practical, scalable solutions. You have commercial responsibilities.  Your ability to translate insights into action will empower clients and elevate Circana’s impact.

Job Responsibilities

- Drive Client Growth: Grow and retain measurement revenue by expanding adoption of Circana solutions aligned to client business goals

- Deliver Insight Led Solutions: Translate advertiser and market challenges into actionable measurement insights that drive decisions, outcomes, and solution value.

- Achieve Revenue Targets: Own measurement revenue performance through disciplined account planning, renewals, and expansion.

- Design New Measurement Products: Partner with product and engineering teams to build market-ready measurement solutions that commercial can sell.

- Build Strategic Relationships: Engage senior client stakeholders as a trusted advisor, guiding growth opportunities, renewals, and long-term partnerships.

- Collaborate Cross Functionally: Partner with Product, Sales, Media, Data Science, and Client Engagement to deliver integrated solutions, influence product direction, and unlock cross sell opportunities.

- Strengthen RFP and Diligence Responses: Prepare rigorous, well-reasoned responses to client and partner methodology questions.

- Maintain Industry Expertise: Stay current on trends in retail media, CPG, and commerce measurement to position Circana as a thought leader and trusted advisor.

- Champion Client Success: Ensure sustained client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent, measurable value.

- Support Innovation and Feedback: Provide structured market and client feedback to internal teams to refine offerings e.g. Liquid Mix, Liquid testing, inform product development, and shape go to market strategy

Requirements

- 8+ years in digital advertising, product marketing, product management, or measurement-related roles

- Expertise in marketing measurement and attribution methods (MMM, offline measurement, incrementality, A/B testing, sales lift)

- Experience working with complex measurement and media solutions in a commercial role

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

- Stay Curious: Being hungry to learn and grow, always asking the big questions.

- Seek Clarity: Embracing complexity to create clarity and inspire action.

- Own the Outcome: Being accountable for decisions and taking ownership of our choices.

- Center on the Client: Relentlessly adding value for our customers.

- Be a Challenger: Never complacent, always striving for continuous improvement.

- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.

- Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Remote, Ireland

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.

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