About this role
Position Summary
As the Audit & Tax Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Audit and Tax practices. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment.
You will serve as a key partner to Audit & Tax leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape.
This role requires a blend of strategic insight, creative execution, and cross-functional collaboration. You’ll thrive here if you’re energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.
Key Responsibilities and Essential Functions
Go-to-Market Execution
- Launch and manage Audit & Tax GTM campaigns aligned to priority sectors and offerings
- Ensure all positioning is client-first and clearly differentiated from Big Four competitors
Acquisition Marketing Integration
- Evaluate and integrate marketing functions from acquired firms into a unified GT model
- Lead brand transition and change management—determine when to retain sub-brands vs. full GT integration
- Preserve best practices and talent while eliminating duplication
Content & Campaign Engine
- Build a scalable content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable
- Run always-on campaigns triggered by demand signals and aligned to pipeline goals
Cross-Service Line Alignment
- Partner with Advisory marketing lead to ensure message consistency and avoid duplication
- Position Audit & Tax as the firm’s growth engine while aligning with firmwide brand campaigns
Analytics & Accountability
- Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice
- Deliver dashboards and insights for leadership visibility and decision-making
- Other duties as assigned
Time Allocation
- 50%: Audit & Tax GTM strategy and campaign execution
- 30%: Acquisition marketing integration and change management
- 10%: Cross-SL and firmwide alignment
- 10%: Talent development and marketing capability building
Performance Metrics
- Growth in Audit & Tax-sourced pipeline and revenue
- Full integration of acquired marketing orgs within 12 months
- Improved campaign efficiency (cost per lead, cycle time)
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus
- 8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments
- Proven success in developing and executing strategic marketing plans that drive business growth
- Strong understanding of digital marketing, content strategy, and lead generation
- Excellent communication, collaboration, and stakeholder management skills
- Ability to thrive in a high-growth, matrixed organization with shifting priorities
Preferred Attributes
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Familiarity with industry sectors such as audit assurance services, EBP, IT Assurance or Strategic Assurance and SOC services
- A strategic thinker with a hands-on approach and a bias for action
The base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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