Graphic / Visual Designer

Job Description – Graphic / Visual Designer

Job Title: Graphic / Visual Designer
Job Function: Art / Creative Design
Industry: IT Services / eLearning / Digital Media
Employment Type: Full-Time

Job Summary

We are looking for a creative and detail-oriented Graphic / Visual Designer with strong visualization skills, hands-on experience in graphic design, motion graphics, and proficiency in AI-powered media creation tools.

The ideal candidate should have a strong understanding of visual design principles, the ability to translate concepts into engaging visual experiences, and experience collaborating with cross-functional teams. Exposure to the eLearning industry, animation, and interactive content development will be an added advantage.

Primary Skills (Must-Have)

- Strong creative thinking, conceptualization, and visualization skills.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
- Hands-on experience with visual design, graphic design, and digital media creation.
- Practical knowledge of Generative AI tools for image, video, and media content creation .
- Strong understanding of typography, composition, layout, color theory, and visual hierarchy.
- Excellent verbal and written communication skills in English.

Secondary Skills (Good-to-Have)

- Motion Graphics, 2D Animation, and Video Editing.
- Experience in the eLearning industry or digital learning content development.
- Knowledge of Adobe After Effects, Premiere Pro, and Adobe Animate.
- Familiarity with Articulate Storyline, Adobe Captivate, and other rapid eLearning development tools.
- Experience in UI/UX design, interactive design, and prototyping.

Key Responsibilities

- Graphic Design & Visualization

Create visually appealing graphics, digital assets, illustrations, layouts, and interactive design elements.
- Translate creative briefs and business requirements into effective visual concepts.
- Develop high-quality visual mockups, storyboards, and design prototypes.
- Maintain consistency with established brand guidelines and design standards.

- AI-Powered Media Creation

Leverage AI-powered design tools to create and enhance images, videos, animations, and other digital media assets.
- Identify and implement appropriate Generative AI tools to improve creative production efficiency, quality, and scalability.
- Ensure AI-generated content meets project requirements, quality standards, and brand guidelines.

- UI/UX & Interactive Design

Design intuitive and visually compelling user interfaces with clear navigation and task flows.
- Create interactive components and define their visual behavior.
- Evaluate usability and recommend improvements to existing and new features.
- Ensure designs are technically feasible and suitable for production.

- Collaboration & Design Execution

Collaborate with designers, developers, instructional designers, and other stakeholders.
- Incorporate feedback from internal teams and customers to refine design deliverables.
- Communicate design concepts and creative solutions effectively.
- Continuously explore innovative design approaches, emerging technologies, and AI capabilities.

Technical Skills & Tools

Graphic Design: Adobe Photoshop, Illustrator, InDesign
Motion Graphics & Animation: After Effects, Adobe Animate, Premiere Pro
UI/UX & Prototyping: Adobe XD, InVision, Figma (preferred)
eLearning Tools: Articulate Storyline, Adobe Captivate
AI Media Creation: Generative AI image creation, AI-assisted video generation, animation, and AI-based editing tools
Design Fundamentals: Typography, Composition, Color Theory, Layout, Visual Hierarchy, and Branding

Educational Qualifications

- Bachelor's or Master's degree in Fine Arts (BFA/MFA), Graphic Design, Visual Communication, Multimedia, or a related discipline.
- Diploma or certification in Web Design, Multimedia, or Graphic Design will be an added advantage.
- Equivalent practical experience and a strong portfolio may also be considered.

Experience Requirements

- Relevant professional experience in Graphic Design, Visual Design, Motion Graphics, or Digital Media Production.
- Hands-on experience using AI-powered creative tools.
- Previous experience in the eLearning industry or a related creative discipline is preferred.
- A strong portfolio demonstrating creativity, visualization capabilities, and design execution is desirable.

Key Competencies

- Creative Visualization and Conceptualization
- Graphic and Visual Design
- Generative AI Media Creation
- Motion Graphics and Animation
- UI/UX Design Fundamentals
- Stakeholder Collaboration
- Attention to Detail
- Communication and Presentation Skills