Sales Enablement Program Manager

WorkWaveCharlotte, North CarolinaRemoteFull-timeMid level, 2–5 yearsListed 3 hours ago

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About this role

Primary Responsibilities

Enablement Program Management & Execution

- Manage priority Sales Enablement programs from planning through execution, reinforcement, measurement, and follow-up.

- Translate Enablement priorities into clear project plans, timelines, milestones, owners, communications, and deliverables.

- Maintain visibility across active Enablement programs, priorities, deadlines, and dependencies.

- Coordinate across Sales Leadership, RevOps, Product Marketing, Product, Marketing, Solutions Engineering, and other subject matter experts.

- Proactively identify scheduling conflicts, dependencies, capacity constraints, and execution risks.

- Establish repeatable processes, templates, and operating rhythms that allow Enablement programs to scale.

- Ensure programs move from idea to execution with clear ownership and follow-through.

Seller Onboarding & Ramp

- Serve as the primary program owner for seller onboarding execution.

- Coordinate onboarding schedules, communications, facilitators, SMEs, learning activities, and stakeholder participation.

- Create a consistent onboarding experience that can flex based on role, segment, product, region, and hiring volume.

- Partner with Sales Managers to establish clear expectations before, during, and following formal onboarding.

- Facilitate onboarding sessions where appropriate.

- Partner with the Senior Manager, Sales Enablement on Highspot learning paths, curriculum, content, and certifications.

- Track onboarding participation, completion, feedback, certifications, and agreed-upon ramp milestones.

- Identify opportunities to continuously improve the onboarding and ramp experience.

- Ensure onboarding remains organized and effective regardless of cohort size or hiring cadence.

Training, Skill-Ups & Reinforcement

- Program-manage recurring Skill-Ups and other seller development initiatives.

- Coordinate SMEs, speakers, schedules, invitations, materials, recordings, attendance, communications, and follow-up.

- Facilitate selected training and Enablement sessions.

- Build reinforcement and follow-through into Enablement programs rather than treating training as a one-time event.

- Partner with Sales Managers to help translate learning into consistent seller behaviors.

- Coordinate manager enablement and reinforcement activities as needed.

GTM Launch & Sales Play Execution

- Operationalize GTM and product launch enablement plans established by the Director of Sales Enablement.

- Coordinate audiences, timelines, training sessions, facilitators, communications, dependencies, materials, and follow-up.

- Partner with the Senior Manager, Sales Enablement to ensure required content, learning resources, and supporting materials are available within Highspot.

- Program-manage Sales Play activation, including seller communications, training, coordination, reinforcement, and follow-up.

- Maintain visibility into upcoming launches and Enablement requirements to support effective capacity planning.

- Ensure approved GTM initiatives are translated into organized, actionable seller experiences.

Enablement Operations & Communications

- Maintain the Enablement calendar across onboarding, Skill-Ups, GTM launches, Sales Plays, strategic events, and other programs.

- Coordinate Weekly Wave production and stakeholder inputs in partnership with the broader Enablement team.

- Own operational details including scheduling, invitations, facilitator coordination, attendance, recordings, communications, action items, and follow-up.

- Represent Enablement in cross-functional meetings when appropriate and capture relevant decisions, dependencies, risks, and next steps.

- Help establish and maintain an effective intake and prioritization process for incoming Enablement requests.

- Provide additional coverage for early-morning and global Enablement programs as needed.

- Identify opportunities to streamline or automate recurring Enablement processes.

Sales Kickoff & Strategic Events

- Serve as a key program management resource for Sales Kickoff and other major Sales Enablement events.

- Maintain project plans, timelines, owners, dependencies, and deliverables.

- Coordinate speakers, sessions, materials, communications, rehearsals, logistics, recordings, and follow-up.

- Partner with the Director of Sales Enablement on execution of the overall SKO strategy and seller experience.

- Help ensure strategic events translate into continued learning and reinforcement after the event.

Program Measurement & Continuous Improvement

- Track participation, completion, feedback, and other agreed-upon program metrics.

- Partner with the Director of Sales Enablement and RevOps to improve visibility into onboarding, ramp, program adoption, and effectiveness.

- Conduct post-program retrospectives and identify opportunities to improve future execution.

- Use seller and manager feedback to continuously improve the Enablement experience.

- Maintain clear visibility into program status, outcomes, and next steps.

What Success Looks Like

- Enablement programs consistently have clear plans, owners, timelines, and follow-through.

- Seller onboarding is organized, repeatable, measurable, and scalable.

- Cross-functional stakeholders know what is expected of them and when.

- Training and Enablement programs are executed consistently and reinforced after launch.

- GTM launches and Sales Plays move efficiently from strategy into seller execution.

- SKO and strategic events are well organized and supported by strong project management.

- Enablement has greater visibility into program participation, completion, and effectiveness.

- The Enablement team spends less time chasing logistics and more time focused on improving seller performance.

- Programs reliably move from idea to execution.

Experience & Skills

- Experience in Sales Enablement, Revenue Enablement, Sales Programs, Learning & Development, Program Management, Sales Operations, or a related function.

- Strong program and project management skills with the ability to manage multiple workstreams simultaneously.

- Experience coordinating seller onboarding, training, or learning programs.

- Exceptional organization, follow-through, and attention to detail.

- Strong written and verbal communication skills.

- Comfortable facilitating live sessions with sellers, managers, and business leaders.

- Ability to coordinate effectively across Sales, RevOps, Product Marketing, Product, Marketing, and other cross-functional partners.

- Ability to take a loosely defined objective and turn it into a clear, executable plan.

- Comfortable working in a fast-moving environment where processes are still being built and priorities may evolve.

- Experience with Highspot or another sales enablement/LMS platform is a plus.

- Experience supporting distributed or global sales teams is a plus.

Location & Working Style

This is a remote role. Eastern or Central time zone is strongly preferred due to the global nature of WorkWave's sales organization and the need for coverage of early-morning meetings, onboarding sessions, and Enablement programs.

The ideal candidate is proactive, comfortable working independently, and energized by bringing organization and consistency to a growing function.