PR Director, Culture + Retail

PR Director, Culture + Retail
PR Consulting is a brand strategy and public relations agency that specializes in developing and communicating authentic narratives to position companies and individuals across multi-platform channels.

Our company is currently seeking talented candidates at the Director level to join our Culture + Retail team leading strategic communications planning and programming across best in class fashion, retail and sport clients. Focuses include strategic consulting, execution and management of a team consisting of Jr - Sr. Managers, Coordinators and Assistants.

The ideal candidate must possess a drive to generate and successfully implement strategic and creative ideas while being efficient, effective and professional. This individual must have a positive attitude, a desire to exceed expectations, and an understanding of the cultural landscape. The ideal candidate will be a natural leader, able to keep a dynamic team on track at all times.

This candidate will be part of PR Consulting’s Culture + Retail team in New York and report directly to the Vice President. This role is in person Monday – Thursday in our New York City office with remote work on Fridays.

Job Description:

- Oversee a number of brands in the Culture + Retail department, managing multiple team members across a range of levels, fostering an environment of creative collaboration and teamwork

- Position will lead and create strategy and campaign development, as well as pitch feature level earned media and spearhead sponsored activations

- Develop and execute comprehensive brand building strategies that are unique to each client’s objectives

- Leverage top tier media relationships across fashion, culture, lifestyle, design, and business – both domestic and international - to secure high level placements across print, broadcast, and digital mediums

- Offer client thoughtful recommendations on communications & marketing initiatives to increase brand awareness

- Position will oversee all earned media editorial strategy and execution and ensure client’s KPIs are met and tasks are being executed at the highest level

- Develop trusting relationships with clients and act as a senior council - troubleshooting and ideating solutions

- The Director will impart structure and best practices across the department, working with a dedicated team on bigger picture strategy + day to day client service

- Manage client and project budgets

- Plan and manage execution of events including managing invitation lists, securing media, managing interview and photographers

- Craft new business proposals and scopes; develop new business alongside agency partners

- Foster agency collaboration between different teams and departments

- Report to the agency partners

Requirements:

- 6-8 years Fashion/Retail/Luxury PR experience

- Relationships with top tier media and a diverse group of KOLs and experience aligning appropriate influencers with brands

- Strong writing communication, leadership and presentation skills; ability to effectively articulate ideas both internally and externally

- Reliable, detail oriented, and able to effectively manage time and complete tasks with speed and efficiency; ability to multitask across various projects and clients

- Ability to manage a range of personalities and crisis situations with calm professionalism

- Evolving knowledge of the digital landscape and ability to oversee social strategy and content calendars

- Can do attitude with the ability to gracefully manage both up and down

- This role is in person Monday – Thursday in our New York City office with remote work on Fridays

Salary: $110,000 - $140,000