About this role

Job ID:44544
Location:LRQA - Kuala Lumpur - Naza Tower
Position Category:Management
Position Type:Employee Regular

Sales Director

Job Overview:

Reporting to the Regional Sales Director, APAC (RSD), the Sales Director, Account Executive Team, Southeast Asia, leads the regional sales team and drives sustainable revenue growth. The role is responsible for:

- Leading and managing a team of sales representatives, including recruiting new team members, coaching for high performance, and addressing performance issues promptly.

- Achieving team sales targets and strategic objectives through effective planning, clear individual goals, and data-driven performance management.

- Continuously strengthening leadership, recruitment, and training capabilities while ensuring the team applies effective sales approaches to meet revenue objectives.

- Contributing directly to team sales targets by generating leads and building and nurturing client relationships.

Key Responsibilities:

- Sales leadership and target delivery: Lead a team of sales professionals to meet or exceed annual targets, typically ranging from £5 million to £15 million depending on location, strategy, and focus. Develop and execute clear plans with the team to achieve these goals.

- Performance analysis: Analyse information from multiple sources to identify performance challenges and determine the actions required for team members to meet their KPIs, sales forecasts, and work plans. Collaborate with relevant departments to close gaps and maximise sales and revenue opportunities.

- Pipeline and forecasting: Ensure the team’s pipeline is sufficient to meet targets, progresses at the right pace, and accurately reflects sales stages, action dates, and expected close dates. Take timely corrective action when needed and maintain alignment between the pipeline and sales forecast.

- Coaching and development: Adapt coaching and development approaches to each team member’s selling style and needs. Maintain individual development plans, motivate continuous improvement, and support the team in delivering stronger results.

- Sales process and CRM compliance: Ensure every team member follows documented processes throughout the sales journey, from lead generation to contract. This includes the correct use of CRM systems, proposal documents, and other tools provided to support effective delivery.

- Lead generation: Ensure the team delivers the quality and volume of leads required to complement marketing activity, build a healthy pipeline, increase sales value, and secure new clients. Work closely with Marketing and support effective outbound sales activity across the team.

- Strategic account planning: Ensure every strategic account managed by the team has an up-to-date, viable account plan that supports agreed growth initiatives and can be clearly articulated by the responsible salesperson. Use account plans to prioritise opportunities, marketing support, and team activity.

What You’ll Bring:

- At least five years of B2B sales experience, with a strong track record of delivering results.

- Proven experience leading multi-country sales teams, including performance management, coaching, and talent development.

- Strong commercial judgement and experience in forecasting, pipeline management, and strategic account planning.

- Strong stakeholder management skills, with the ability to influence senior leaders and collaborate across commercial, operational, and technical teams.

- Strong knowledge of the Testing, Inspection and Certification (TIC) industry, including certification, assurance, inspection, training, accreditation frameworks, and relevant market drivers.

- Ability to translate technical TIC solutions into clear, value-based commercial propositions for clients.

- Full professional proficiency in English.

- A formal qualification in sales, business studies, and/or a field related to business assurance.

Who are LRQA?
LRQA is a leading global assurance partner, combining deep industry expertise with innovative solutions to help organizations manage risk, improve performance, and drive sustainable growth.

Operating in over 50 countries with a team of 2,500+ professionals, we support more than 60,000 clients worldwide through assurance, certification, cybersecurity, inspection, and training services. Our purpose is simple: to help businesses build a safer, more secure, and more sustainable future.

What We Offer:

Join a global team where your expertise is valued and your development is supported. We offer a collaborative work environment, opportunities for professional growth, flexible working arrangements where applicable, a competitive salary aligned with the market, and a comprehensive benefits package.

Pre-Employment Checks

If you are successful in securing a role with us, we may carry out pre-employment checks, as permitted by local law, including verification of identity, right to work, employment history, education, and criminal records where applicable.

These checks are conducted by our trusted screening partner, Cfirst, in compliance with applicable data protection laws. Any personal data collected will be used solely for recruitment purposes, stored securely, and retained only as required.

For questions about the screening process, contact [email protected] , For queries regarding your personal data, contact [email protected]

At LRQA, we belive that as a leading Global Leading Assurance and Risk Management Service provider, our talented people are our risk management advantage.

We belive the best outcomes come from diverse perspectives, shared ambition and working together with integrity. That's how we buid a workplace where everyone can contribute, grow and thrive.

Guided by Vision and powered by Expertise, we're united by a shared purpose. If you're driven to make a difference, you'll belong here.