Digital Marketing Specialist AutoStore APAC

Kardex Malaysia Sdn. Bhd. seeking a results-driven Digital Marketing Specialist, AutoStore to drive digital demand generation and lead acquisition activities across the Asia Pacific region.

While Paid Search will be the primary focus of this role, we are looking for a versatile digital marketer who can contribute across the entire demand generation funnel. This includes campaign execution, marketing automation, lead nurturing, landing page optimization, conversion rate optimization (CRO), performance reporting, and collaboration with external agencies.

The successful candidate will support marketing activities across Southeast Asia, Australia, New Zealand, Japan, and Korea while helping ensure excellence in digital campaign execution and marketing effectiveness.

This role is ideal for a hands-on marketer who combines strong Google Ads expertise with a broader understanding of digital marketing, customer journeys, and lead generation.

Your tasks

RESPONSIBILITIES

Paid Search & Performance Marketing

- Plan, launch, manage, and optimize Paid Search campaigns across Google Ads.
- Monitor campaign performance, budgets, bidding strategies, audiences, etc.
- Support regional PPC activities across platforms such as Microsoft Ads, Yahoo Japan, Baidu, Naver, and other local search platforms.
- Collaborate with external agencies managing local platforms and provide performance oversight.
- Conduct keyword research, audience analysis, and competitor benchmarking.
- Deliver ongoing optimization recommendations to maximize lead generation and ROI.

Demand Generation & Campaign Execution

- Execute integrated digital marketing campaigns aligned with regional business priorities.
- Support full-funnel marketing programs across awareness, consideration, and conversion stages.
- Collaborate with global and local stakeholders to adapt campaigns to regional market needs.
- Ensure campaign execution follows best practices and aligns with global brand standards.

Marketing Automation & Lead Nurturing

- Develop and maintain lead nurturing programs using monday.com, HubSpot, and similar marketing automation platforms.
- Build and optimize email campaigns, workflows, and customer journeys.
- Support lead scoring and segmentation strategies.
- Collaborate with Sales teams to improve lead quality and conversion rates.

Landing Pages & Conversion Optimization

- Create and optimize landing pages to improve campaign effectiveness.
- Execute A/B tests on messaging, forms, and user journeys.
- Analyze website performance and user behavior.
- Recommend and implement improvements to increase conversion rates and lead quality.

Agency & Stakeholder Management

- Act as the primary marketing contact for digital advertising agencies supporting APAC markets.
- Review agency recommendations and campaign performance reports.
- Ensure agencies follow agreed strategies, budgets, and KPIs.
- Coordinate campaign activities with regional sales teams and marketing stakeholders.

Analytics & Reporting

- Monitor and analyze campaign performance across the marketing funnel.
- Develop meaningful reports and dashboards using marketing and CRM data.
- Translate insights into actionable recommendations.
- Support continuous improvement initiatives across digital marketing channels.

Leadership

- Work closely with peers in a matrix organization of small-to-mid-size teams.
- Advise internal business partners and act on eye level.
- Contribute ideas, participate in projects/initiatives, and help introduce change across multiple locations and functions.

REQUIREMENTS

Required Experience

- 3-5+ years of experience in Digital Marketing, Demand Generation, Performance Marketing, or Paid Search.
- Strong hands-on experience managing Google Ads campaigns.
- Experience working with monday.com, HubSpot or another marketing automation platform.
- Experience using Google Analytics (GA4) and conversion tracking tools (GTM).
- Experience managing external agencies and suppliers.
- Strong analytical and reporting capabilities.
- Fluent written and spoken English.

Preferred Experience

- Experience in B2B marketing.
- Experience managing campaigns across multiple APAC markets.
- Familiarity with Yahoo Japan, Microsoft Ads, Naver, Baidu.
- Experience with landing page optimization and CRO.
- Experience with LinkedIn Ads or other paid social platforms.
- Mandarin Chinese language skills will be added advantage.
- Experience working in an international or matrix organization.

Behaviours required to perform this role

- We are not looking for a channel specialist alone. We are looking for a digital marketer who understands how paid traffic turns into qualified leads and revenue.
- Highly organized, able to juggle multiple workstreams and priorities without losing sight of deadlines.
- Open-minded and curious, brings fresh thinking rather than defaulting to "how it's always been done.”
- Moves quickly from idea to execution, comfortable testing rather than over-planning.
- Willing to try new things and pivot fast when it's not landing.
- Contributes to a positive, energizing team culture, doesn't take themselves too seriously while still getting the work done.

Your profile