Associate Product Marketing Manager

Recruiterflow is the AI-native platform powering executive search and recruiting businesses—from sourcing talent to closing deals. Trusted by 2,100+ agencies and 10,000+ recruiters across 100+ countries , were led by second-time founders with 13 years of experience in AI. Profitable and self-funded, we were recently named Bootstrapped Business of the Year . Our customers fund our roadmap because what we build works.
As an Associate Product Marketing Manager , you'll help bring Recruiterflow's products, features, and customer stories to market.You'll work closely with our Product Marketing lead and collaborate with Product, Sales, Customer Success, Demand Generation, and Design teams to turn complex capabilities into clear messaging, compelling content, and campaigns that drive awareness, adoption, and revenue.This is a hands-on role for someone who enjoys understanding products, figuring out why customers should care, and turning that understanding into work that goes live.

Location: HSR Layout, Bengaluru

What You'll Do

- Work with the Product Marketing lead to plan and execute product launches and campaigns, from messaging and content creation to distribution and performance tracking.

- Turn product positioning into launch blogs, landing pages, emails, social posts, product explainers, and other campaign assets.

- Work with Customer Success to uncover customer stories, conduct interviews, and turn real outcomes into case studies, testimonials, website content, and sales assets.

- Create and maintain sales enablement materials, including product one-pagers, competitive battlecards, feature comparisons, and objection-handling resources.

- Keep Recruiterflow's product pages, comparison pages, and other website content accurate, relevant, and aligned with new product releases.

- Research competitors, industry trends, and customer pain points to support product positioning, competitive differentiation, and GTM campaigns.

- Write scripts for product videos, feature explainers, and customer testimonials. Brief designers and video editors, and review creative output for message clarity and accuracy.

- Work with Product and Customer Success to create campaigns and educational content that encourage customers to discover and adopt new capabilities.

Great If You've Achieved This

- Created product marketing content or campaigns for a B2B SaaS company, including launches, landing pages, emails, or product-focused content.

- Turned complex technical features into simple, compelling stories that communicate customer and business value.

- Written customer case studies or testimonials that go beyond product features and demonstrate real outcomes.

- Worked with Product, Sales, or Customer Success teams to gather insights and create marketing assets.

- Contributed to product launches or campaigns across multiple channels, from planning and content creation through execution.

- Researched competitors and translated your findings into useful marketing or sales content.

- Managed multiple projects and consistently delivered high-quality work within deadlines.

- Used AI tools to improve research, writing, content creation, and analysis without compromising quality.

What You Will Achieve in 90 Days

- Develop a strong understanding of Recruiterflow's product, customers, positioning, and competitive landscape.

- Build working relationships with Product Marketing, Product, Sales, Customer Success, Demand Generation, and Design.

- Contribute to at least one product launch or campaign, supporting content creation, distribution, and execution.

- Create and publish product marketing assets such as landing pages, product content, customer stories, or sales enablement materials.

- Understand how our sales team positions Recruiterflow, what objections they encounter, and where better product marketing support is needed.

- Begin independently managing smaller product marketing projects with clear timelines and deliverables.

What You Will Achieve in 180 Days

- Independently execute smaller product launches and campaigns, from content planning through distribution and performance reporting.

- Build a consistent pipeline of customer stories, case studies, and testimonials that demonstrate Recruiterflow's value.

- Keep key product and competitive content updated as the product and market evolve.

- Develop a reliable library of sales enablement assets that help Sales communicate product value and competitive differentiation.

- Support feature adoption through targeted campaigns, educational content, and collaboration with Customer Success.

- Bring fresh insights from customer conversations, competitor research, and campaign performance into product marketing planning.

- Become a dependable execution partner to the Product Marketing lead, taking ownership of day-to-day initiatives and freeing up bandwidth for larger strategic priorities.