Area Sales Manager (Northern Spain)

The Area Sales Manager is responsible for driving profitable sales growth within the assigned area, with a strong focus on new business development, customer acquisition, and market expansion. The role requires a proactive hunting mindset, combining strong field presence, commercial drive, and disciplined execution to identify opportunities, win new business, and grow market share. This is a sales specialist level position with direct ownership of territory development and customer growth. Home base: Asturias region.

What you will do:

- Drive profitable sales growth within the assigned area through active customer development and strong commercial execution

- Identify, pursue, and win new business opportunities across the territory

- Expand market presence by building relationships with new customers, distributors, workshops, and other relevant business partners

- Develop and implement area sales plans with a strong focus on business acquisition and revenue growth

- Build a healthy sales pipeline and maintain disciplined follow-up on leads, prospects, and commercial opportunities

- Increase share of business with existing customers while actively targeting new accounts

- Monitor market trends, customer needs, competitor activity, and pricing developments to identify growth opportunities

- Support commercial negotiations, pricing discussions, and customer agreements in line with company guidelines

- Prepare sales forecasts, pipeline updates, and regular performance reports

- Coordinate closely with customer service, supply chain, marketing, finance, and other internal teams to support execution and customer satisfaction

- Support product launches, promotional activities, and local market initiatives that drive commercial growth

- Follow up on customer issues, claims, and commercial matters to ensure timely resolution while protecting the customer relationship

- Represent the company professionally in the market and act as a strong commercial ambassador for the business

What will make you successful:

- University degree in Business, Sales, Marketing, or a related field is preferred

- Relevant experience in sales, field sales, business development, or commercial roles

- Experience in automotive aftermarket

- Proven ability to identify opportunities, develop prospects, and convert them into business results

- Proficient in Excel, spreadsheet data and analysis

- Strong commercial drive and customer-facing energy

- Fluent English

- Good analytical, organizational, and territory management skills

- Ability to work effectively across functions in a matrix environment

- Strong communication, negotiation, and relationship-building skills

- High level of ownership, persistence, and follow-through

- Willingness to travel as required within the assigned area (approx. 3-4 days in field)

What do we offer:

- Sales Incentive Plan (SIP) bonus

- Car benefit

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