Marketing Manager (Retail Financial Services)

Lead the growth of Defaqto's flagship retail propositions and help build a trusted consumer brand from the ground up.

Role Overview:
This is a rare opportunity to shape the future of Defaqto's retail marketing strategy across general insurance, retail banking and comparison website audiences. You'll own the go-to-market direction for our flagship Star Ratings proposition and Matrix360 market intelligence platform, while leading the development of an exciting new consumer-facing proposition.

Working closely with Product, Sales and senior leadership, you'll play a central role in driving commercial growth and strengthening Defaqto's position as a trusted authority in financial services. You'll also help develop a growing marketing team and provide leadership across key strategic initiatives

A combination of B2B and B2C experience is required.

What you'll do

- Develop and deliver the marketing strategy for retail financial services audiences, including general insurers, retail banks and aggregators.
- Define positioning, messaging, audience segmentation and personas.
- Lead the launch and growth of Defaqto's consumer proposition, increasing awareness and understanding of Star Ratings.
- Own go-to-market activity for Star Ratings (https://www.defaqto.com/star-ratings/view) and Matrix360 (https://www.defaqto.com/matrix360), driving engagement, adoption and commercial growth.
- Partner with Product, Sales and Customer Success teams to bring new propositions and enhancements to market.
- Identify and implement the most effective channel mix across content, partnerships, digital, social and other marketing activity.
- Establish meaningful KPIs, monitor performance and provide insight-driven recommendations.
- Lead our flagship Provider Conference, working closely with Events and Content teams.
- Act as the senior marketing voice for the retail proposition, influencing stakeholders across the business.
- Manage and develop two Marketing Associates.
- Support the continued evolution of the Defaqto brand and wider marketing strategy.

What you'll need to succeed:

Essential Requirements:

Knowledge & Skills
- Strong understanding of B2B marketing strategy, including positioning, segmentation and go-to-market planning.
- Ability to develop value propositions and messaging frameworks from first principles.
- Excellent stakeholder management skills with the ability to influence at all levels.
- Strong commercial awareness and customer focus.
- Excellent written and verbal communication skills.

Experience

- 6+ years' experience in a strategic marketing role.
- Experience developing and delivering successful marketing strategies and campaigns.
- Experience working across multiple stakeholders and functions, including Product, Sales and Leadership teams.
- Experience of both B2B and B2C marketing environments.
- Experience leading projects, initiatives or team members within a marketing function.

Qualifications

- Degree in Marketing, Communications or a related discipline, or equivalent professional experience.
Desirable Requirements
- Experience within financial services, fintech or wealth-related markets.
- Experience marketing data, insight, technology or information-based propositions.
- Experience in organisations with multiple products or complex propositions.
- Content marketing and thought leadership experience.
- Experience launching new products, propositions or brands
- Experience within financial services, fintech or wealth-related markets.
- Experience marketing data, insight, technology or information-based propositions.
- Experience in organisations with multiple products or complex propositions.
- Content marketing and thought leadership experience.
- Experience launching new products, propositions or brands
Your approach to work:

You'll thrive in this role if you:
- Operate with a high degree of autonomy and ownership.
- Are comfortable navigating ambiguity and turning ideas into action.
- Balance strategic thinking with a willingness to get into the detail.
- Build strong relationships and bring stakeholders on the journey.
- Have the confidence to challenge constructively and think differently.
- Are ambitious, collaborative and focused on delivering meaningful commercial outcomes.
- Demonstrate integrity and embody Defaqto's values in everything you do

Important to know:

Location:
This is a hybrid working role based in our London office (Farringdon). You'll work from the office at least twice each week.
Right to Work: Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.  https://res.cloudinary.com/pinpointhq/image/upload/v1771347954/uploads/production/eiohtkthkrln8sklfmnj.png   https://res.cloudinary.com/pinpointhq/image/upload/v1771408294/uploads/production/h4uhjsxojfvwiu3zzqjw.png