Customer Team Marketing Senior Manager – Dollar Channel

Job Location
VIRGINIA BEACH SALES OFFICE

Job Description

P&G is seeking a dynamic Customer Team Marketing Senior Manager to lead marketing for the Dollar Channel cluster across Dollar General, Family Dollar, and Dollar Tree. This role will play an important part in driving P&G household penetration (HHP) and traffic growth across the channel through digital commerce, integrated scale marketing programs, social commerce, and retail media activations.

You will bring together strong brand-building fundamentals, shopper and customer insights, and commercial thinking to develop marketing programs that connect P&G brands with consumers and shoppers across the path to purchase. Working closely with Brand, Sales, Media, and customer partners, you will translate strategies and insights into compelling programs that drive growth for both P&G and our retail customers.

The ideal candidate is a strong marketer and collaborator who is comfortable operating in a fast-moving customer environment. This role provides significant opportunities to build expertise across digital commerce, shopper marketing, retail media, social commerce, external selling, commercial negotiation, and joint value creation.

Key Responsibilities

Dollar Channel Marketing & Growth

- Develop and deliver marketing strategies and programs that drive P&G household penetration and traffic growth across the Dollar Channel.
- Translate consumer, shopper, brand, and customer insights into integrated programs designed to win with Dollar Channel shoppers.
- Identify opportunities to bring P&G brands together at scale and deliver programs that create value for both P&G and our retail customers.

Digital Commerce & Shopper Marketing

- Lead digital commerce and shopper marketing activations across the channel, connecting brand strategies with the unique needs of Dollar Channel shoppers.
- Develop integrated marketing programs across digital and retail touchpoints to strengthen the shopper experience and drive conversion.
- Partner with Brand and Sales teams to bring strategies to life through strong execution.

Retail Media & Social Commerce

- Support the development and execution of retail media and social-commerce activations designed to drive traffic, engagement, and conversion.
- Partner with customer retail media networks and internal media teams to connect media investments to broader brand and customer strategies.
- Use available performance and analytics insights to inform plans and strengthen future executions.

Customer Partnership & Joint Value Creation

- Build strong relationships with customer partners and help sell in marketing ideas and programs.
- Partner with Sales and cross-functional teams to identify opportunities for joint value creation .
- Build commercial capabilities through external selling, customer engagement, and commercial negotiation.

Agency & Cross-Functional Leadership

- Partner effectively with Brand, Sales, Media, Analytics & Insights, agencies, and external partners to deliver integrated programs.
- Provide clear direction and briefs to agency partners and ensure strong execution against agreed strategies.
- Navigate multiple stakeholders and priorities while maintaining focus on business and marketing objectives.

Job Qualifications

We are looking for a marketer with strong brand-building fundamentals who is excited to broaden their experience into customer marketing, digital commerce, and retail media.

Required skills and experience:

- 2+ years of relevant experience
- Strong marketing and brand-building fundamentals
- Ability to translate strategies and insights into effective execution
- Strong collaboration and communication skills
- Ability to work effectively across functions and with multiple stakeholders
- Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans

Preferred skills and experience

Experience in one or more of the following areas is preferred:

- Brand advertising execution
- Working with external agency partners
- Working with customer retail media networks
- Media analytics
- Analytics & Insights

Why This Role

This is an opportunity to help shape how P&G grows within the Dollar Channel by connecting brand strategy, digital commerce, shopper marketing, retail media, and social commerce to drive household penetration and traffic growth. You will play a key role in developing integrated marketing programs that create value for both P&G and our retail partners across DG, FD, and DT. The role offers broad exposure at the intersection of Brand and Sales, with opportunities to build expertise in digital commerce, retail media, external selling, commercial negotiation, and joint value creation while directly contributing to business growth.

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE .

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.  If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page .

Job Schedule
Full time

Job Number
R000160762

Job Segmentation
Experienced Professionals

Starting Pay / Salary Range
$125,700.00 - $157,100.00 / year