Marketing Manager

The Marketing Manager leads local and brand marketing for The Hampton Social, The Bassment, Costera and Hampton House. Reporting to the Director of Marketing, this role develops and executes quarterly marketing plans, local restaurant marketing, PR, partnerships, events and digital platforms across all properties, and partners with Operations and restaurant teams to deliver consistent, brand-aligned guest experiences.

The ideal candidate is an excellent communicator, highly organized, hospitality-minded, and able to manage multiple properties and initiatives as strategies evolve.

OUR CORE VALUES

FIND A WAY   | CREATIVE OWNERSHIP AND RELENTLESS PROBLEM SOLVING

PERFORM WITH PURPOSE   | EXECUTION THAT MOVES THE BUSINESS FORWARD

GET THE GAME   | UNDERSTANDING HOW THE BUSINESS WORKS

ADAPT AND OVERCOME   | STAYING STEADY THROUGH CHANGE

HOSPITALITY EXCELLENCE   | ANTICIPATING NEEDS BEFORE THEY ARISE

STRONGER TOGETHER   | TEAM SUCCESS OVER INDIVIDUAL SUCCESS

RESPONSIBILITIES

- Write quarterly marketing plans for each assigned property and submit them to the Director for approval.

- Develop and execute the monthly marketing plan; lead communication and project management for each initiative from inception to completion, on time and in scope.

- Direct promotional efforts that align with each brand's strategy and drive brand growth.

- Partner with Operations to assess each property's current marketing, adjust the plan as needed, and own its execution.

- Create print and digital marketing materials, and help restaurant management keep all menus and marketing up to date.

- Work with the Graphic Designers so every initiative and property need meets brand standards.

- Maintain the shared drive of photos and media.

- Keep every location accurate across internal and third-party platforms (Google Business Profile, Yelp, TripAdvisor, reservation platforms and others), with current hours and relevant promotional messaging; run weekly audits of hours and content.

- Make website edits and support web and content management (image resizing, color correction, document uploads).

- Manage email marketing campaigns and databases, focusing on the content calendar and lead generation.

- Manage incoming inquiries from the website database.

- Oversee all local PR messaging, external communications and influencer marketing; source influencer and brand partnerships that build awareness.

- Manage the agencies against agreed goals; make sure agencies and third-party partners have everything they need for monthly campaigns and are actively pitching media.

- Share media alerts, distribute earned coverage to the right people, and log coverage for internal use.

- Vet, manage and fulfill gift card donation and sponsorship requests that fit the brand's strategy.

- Own the local store marketing calendar for all restaurants: on-site and off-site events, restaurant weeks, community dinners, etc.

- Plan and coordinate on-site and off-site events partnering with Director of Sales.

- Lead marketing for new restaurant openings, including competitive pricing analysis, local PR execution and digital channel setup.

- Keep restaurant teams informed about upcoming promotions and campaigns, seasonal menu changes, non-profit activations and local events.

- Build and maintain marketing plans, SOPs, marketing briefs and supporting materials.

- Own monthly, quarterly and follow-up reporting; serve as point of contact for all assigned properties, make sure their reports are in order, and present them to the Director to finalize.

QUALIFICATIONS

- At least 5 years of marketing experience with a restaurant brand, hotel brand or hospitality agency; multi-unit experience preferred.

- Hands-on with email platforms, Google Business Profile and third-party listing sites; basic website editing a plus.

- Experience with digital marketing is preferred.

- Excellent written and verbal communication skills.

- Highly organized, able to run several properties and initiatives at once, with a strong guest-service mindset.

GENERAL RULES

- Demonstrate Parker Hospitality's core values at all times

- Collaborate and contribute as a team player

- Adhere to uniform and appearance standards throughout the shift

- Maintain professional appearance standards for all virtual meetings when working remotely

- Abstain from smoking during shifts and from working under the influence of alcohol or illegal substances

- Arrive punctually and prepared for duty

- Comply with all rules and guidelines as stated in the Employee Handbook

- Avoid engaging in violent, discriminatory, or harassing behavior

- Pass a drug and alcohol test within the first 90 days of employment, where required

Salary 80k+ DOE

Parker Hospitality is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law.