About this role
About the Role
This role owns demand generation, growth systems, product marketing, and sales enablement for a B2B software company focused on user-led growth. You will work across marketing, product, design, and sales to build repeatable programs that generate pipeline and support product launches.
What You'll Do
- Plan and run integrated campaigns around product launches, industry events, and company announcements.
- Lead an industry awards program and find opportunities to build community and reach new audiences.
- Build and optimize demand generation across paid, owned, and earned channels, tracking performance through to pipeline.
- Grow a micro-influencer program with practitioners, investors, and software operators.
- Build automated workflows, integrations, and AI-enabled processes that connect CRM, product data, and marketing channels.
- Set up tracking and reporting from first touch through closed-won, and document automations for team reuse.
- Develop product positioning and launch plans, update the website and customer newsletter, and create sales enablement materials such as battlecards, one-pagers, and customer stories.
What We're Looking For
- Six to eight years of experience in a high-growth environment, ideally in B2B software, with ownership of a growth, content, or demand generation function.
- A proven record of running demand generation or content programs that generate pipeline, ideally in a product-led or referral-driven context.
- Proficiency with Claude or similar AI tools, and experience using AI features and automation to streamline work.
- Strong understanding of marketing automation, data, analytics, and software products, with the ability to work through technical topics with engineering.
- Excellent English writing skills, clear and persuasive copy, strong organization, autonomy, and a good sense of design.
- SEO and GEO experience, familiarity with CMS platforms such as Framer or Webflow, and comfort with tools such as HubSpot are helpful.
Location
Remote-first, open to candidates based in Europe within three hours of Central European Time.