Social Media Lead - SportyTV & Sports Media Brands

About Sporty Group

Sporty Group is a global sports entertainment company, home to leading brands like SportyBet , Football.com and SportyTV . We operate at the intersection of sports, content, community and technology , building products and media experiences that connect fans with the moments that matter.

Our media brands, led by SportyTV , bring fans closer to the game through highlights, stories, analysis, personalities and football culture, across every major social platform.

Role Overview

We’re looking for a Social Media Lead to drive social strategy and coordinate the social team behind SportyTV and our sports media brands . This role combines team leadership , a sports journalism mindset and strong editorial judgement to make our channels a go-to destination for football fans.

You’ll set the editorial direction, run day-to-day publishing operations, and lead a team of social media managers, community managers and content creators, making sure our output is fast, accurate, engaging and built for growth .

You’ll work closely with Content, Video/Production, Design, Brand, Marketing, Partnerships, BI and Country teams , and report to the Social Media Director.

Key Responsibilities

Team Leadership & Coordination

- Lead, coordinate and develop a team of social media managers, community managers and content creators across SportyTV and our media brands.

- Set priorities, assign coverage and run workflows and shift planning for match days, live events and breaking news.

- Give clear feedback, run regular editorial meetings and raise the team’s creative and editorial standards.

- Build scalable processes (calendars, briefs, approval flows, playbooks) that keep the team fast and consistent.

Editorial Strategy & Sports Coverage

- Define and execute the social and editorial strategy for SportyTV and Football.com , aligned with global brand guidelines and business priorities.

- Own the editorial calendar around major football and sports moments (EPL, UCL, LaLiga, AFCON, World Cup, transfer windows, etc.).

- Apply a journalistic approach to social: newsworthiness, storytelling, fact-checking, source verification and speed without sacrificing accuracy.

- Lead real-time and reactive coverage of match days, breaking news, transfers, controversies and trending moments.

Content & Formats

- Oversee content across Instagram, TikTok, X, Facebook, YouTube (incl. Shorts), LinkedIn and Telegram.

- Develop and scale repeatable content series and franchises: highlights-led narratives, analysis, interviews, explainers, football culture and personality-led formats.

- Work with video, production and design teams to deliver platform-native content with strong hooks and retention.

- Ensure tone of voice, quality and brand consistency across all channels.

Community & Audience Growth

- Drive follower growth, engagement and watch time across SportyTV and media brand channels.

- Oversee community management: comments, DMs, moderation, sentiment monitoring and escalation of sensitive issues.

- Spot local relevance opportunities across our key markets and global football audiences.

Talent, Creators & Partnerships

- Work with presenters, journalists, pundits, creators and sports personalities to grow reach and credibility.

- Support partnerships, rights-holder relationships and co-branded activations with clubs, leagues and media partners.

- Coordinate with marketing teams on organic and paid amplification.

Reporting & Performance

- Track KPIs: reach, views, watch time, engagement, follower growth, retention and sentiment.

- Deliver weekly/monthly reporting with clear insights and next actions for the team and leadership.

- Run testing frameworks to improve formats, hooks, timing and distribution.

Requirements

- 5+ years of experience in social media, with at least 2 years coordinating or leading social media teams .

- Background in sports journalism, sports media or a sports newsroom (degree in Journalism or Communications is a plus).

- Proven experience running social channels for sports media brands, publishers, broadcasters, clubs or leagues .

- Deep football and sports knowledge, with a strong news sense and love for the game.

- Excellent English (C1/C2 or native) : you’ll write, edit and approve content in English and it’s our main working language. Spanish or other languages are a plus.

- Strong editorial judgement: accuracy, fact-checking, tone and handling sensitive stories.

- Excellent platform instincts across TikTok, Instagram, X, YouTube and Facebook, and a good understanding of video-first content.

- Confident using analytics and social listening tools to guide decisions.

- Strong organisation, stakeholder management and the ability to lead a team in a fast-paced, high-output environment.

Nice to have

- Experience with live coverage of major tournaments.

- Experience working with audiences in Africa, Latin America or other international markets.

- Hands-on video editing or production experience.

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.