Senior Director Marketing & Consumer Engagement

The Senior Director of Marketing & Consumer Engagement is a strategic leader responsible for developing and executing enterprise marketing strategies that drive patient acquisition, service line growth, market share, and consumer engagement across the health system. The role translates executive and board-level growth priorities into actionable marketing plans that support organizational objectives and strengthen market position. Reporting to the Senior Vice President & Chief Marketing and Communications Officer, this role serves as a key member of the Marketing & Communications leadership team and leads service line marketing, referral growth initiatives, and marketing analytics. The role partners across disciplines to deliver integrated, data-driven strategies, leverage best-in-class marketing practices and emerging technologies, and ensure marketing investments drive measurable business results. The Senior Director fosters innovation through the effective application of AI-enabled capabilities and modern marketing solutions to enhance performance, operational effectiveness, and consumer engagement.

Qualifications include:

- A bachelor's degree in business, marketing, or healthcare administration is required, master's degree preferred.
- At least fifteen (15) years of marketing experience required.
- Progressive marketing leadership experience in a large and complex health system preferred.
- Excellent interpersonal/communication skills.
- Strong conceptual, as well as quantitative and qualitative analytical skills.
- Excellent facilitation and presentation skills.
- Strong proficiency in business technologies and digital tools, with a commitment to leveraging emerging technologies, AI, and innovative solutions to enhance performance, efficiency, and user experience.
- Strong problem solving, time management and organizational skills, including the ability to prioritize tasks and delegate when appropriate.
- Ability to work independently and collaboratively in a team environment with both internal employees and external consultants and organizations.