About this role
Bausch + Lomb is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
RESPONSIBILITIES
- Responsible for product management of Surgical portfolio
- Coordinate the creation, design, and internal approval of marketing assets (brochures, digital detailing, detail aids) for the Surgical sales team.
- Assisting in adapting global or regional brand strategies for local execution, ensuring timely rollout to support sales targets.
- Developing, executing, and following up marketing plans and projects
- Tracking the promotional budget and project spending, managing procurement and invoicing requirements.
- Organizing, managing, and executing logistics for ophthalmic congresses, scientific symposia, advisory boards, and educational programs.
- Actively visiting customers and establishing strong relationships
- Developing innovative approaches for marketing and sales tactics
- Supporting and monitoring the sales target vs realization in weekly basis
- Managing and controlling sales and marketing budgets, closely working with field force on performance and effective usage of sales budgets and A&P
- Tracking competitor launches, pricing changes, and scientific publications within the ophthalmic space
- Preparing and reviewing monthly and weekly analytical and operational reports and updating related managers
- Close follow-up of supply & demand balance including inventory level of company, wholesalers and customer orders to secure high quality product flow
- Closely follow-up of regulations with collaboration of regulatory in order to be prepared for changes and challenges
- Supporting manager in preparation and follow-up of strategic planning process of Turkey Ophthalmology Business; yearly operating plan in detail of sales, regulatory, pricing, A&P, and market forecasts
- Preparing high quality business cases and forecasts related with future opportunities
- Ensuring on-going communication and co-operation with related departments within company and third parties,
- Liaise with third-party creative agencies, printers, and material distribution vendors to ensure collateral is delivered on time and within budget.
QUALIFICATIONS
- Required: Bachelor’s degree in Life Sciences (Biology, Biomedical Engineering) or a degree in Business/Marketing with a strong aptitude for scientific learning.
- Preferred: MBA or advanced postgraduate qualification in a relevant commercial or scientific field.
- Fluency in English (excellent written and verbal communication skills).
- Prior experience working in a multinational company environment.
- Military service completed for male candidates.
- Relevant training and certifications within the healthcare, medical device, pharmaceutical, or ophthalmology sectors.
- Minimum 3 years of marketing experience in the medical device industry in Ophtalmology area
This position may be available in the following location(s): Istanbul, Turkey