About this role
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
About the Role
The Senior Copywriter reports to the Creative Director and works as a collaborative member of YETI’s award-winning creative team. They are responsible for crafting the voice of the brand across multiple touch points, including digital media (yeti.com, email, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and internal communications. The Senior Copywriter is expected to actively contribute to the development of new ideas and create polished final deliverables, whether working independently or with a partner.
What You'll Do
- Collaborate with creative team members to determine the conceptual and copy direction of YETI’s branding, marketing, and advertising initiatives
- Brainstorm, concept, collaborate, comp, and present innovative marketing and advertising work that garners buy-in and delivers measurable results
- Create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, digital experiences, social assets, etc.), retail displays, internal sales communications, and video content
- Translate creative direction and key messaging from creative briefs into engaging and effective copy concepts
- Steward and maintain the YETI brand across all creative work
- Work within budgets and tight deadlines across multiple projects in a fast-paced environment
- Stay up to date on branding and advertising trends across all media
What You Bring
- Bachelor’s degree or equivalent experience preferred
- 5+ years of experience in an advertising agency or in-house creative role
- An exceptional copywriting portfolio demonstrating conceptual thinking and craft across multiple channels
- Demonstrated ability to lead projects and guide creative development across multiple channels
- Experience with consumer product brands preferred
- Strategic thinker with the ability to solve problems, even when they are not fully defined
- Ability to influence stakeholders and gain alignment around creative ideas
- Thorough understanding of marketing and advertising principles
- Exceptional accuracy and attention to detail
- Ability to identify and develop the strongest creative solution while understanding the nuances of each platform
- Understanding of emerging trends and their role within a commercial environment
- Optimistic, energetic, and able to thrive in a collaborative team environment
- Ability to lead and contribute to strategic brainstorming, campaign development, creative brief development, and creative execution
- Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously and balance competing writing demands
- Ability to work from YETI’s Austin, TX office Monday through Thursday
#LI-MA1
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [email protected] .