SALES ACCOUNT MANAGER B2C

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Sales Account Manager B2C

The Ploom Champions Manager leads and develops the dedicated Ploom Champions field organization, ensuring high-quality execution of business-to-consumer activities across strategic points of sale. The position drives consumer acquisition quality, conversion performance and a premium brand experience by defining clear standards, coaching the field team, monitoring key performance indicators and ensuring compliance with Ploom engagement guidelines and company requirements.

Position:

As the Ploom Champions Manager, you will:

- Lead, coach and develop Ploom Champion Coordinators and the wider field team, establishing clear objectives, accountability and performance standards

- Build effective people-management routines through one-to-one meetings, field visits, feedback, performance reviews and development plans

- Identify capability gaps and coordinate onboarding, training and upskilling activities

- Ensure consistent, high-quality execution across strategic stores and resellers

- Drive personalized, consultative and compliant adult-consumer interactions supporting guided trial, purchase conversion, registration and post-sales follow-up

- Ensure effective use of materials, visibility assets, engagement tools, scripts, selling practices and operational procedures

- Define governance routines covering planning, briefing, reporting, field supervision, quality checks and escalation

- Monitor individual and team performance against acquisition quality, conversion, registrations, sales contribution, productivity, execution quality and compliance indicators

- Implement corrective actions and standardize ways of working across cities and teams

- Collect and consolidate field insights, consumer feedback, execution challenges and performance learnings

- Support test-and-learn initiatives and improve engagement mechanics, tools, messaging, training materials and operational processes

- Collaborate with Retail Activation, Ploom Consumer Journey, Sales, Trade Marketing, SI, People and Culture and other stakeholders

- Translate commercial and brand priorities into clear field execution plans

- Support business decisions by providing structured performance narratives, risks, opportunities and recommended actions

Requirements:

- University degree in Business, Marketing, Economics or a related field

- Minimum five to seven years of experience in retail activation, field force management, consumer engagement, trade marketing, sales or a similar area

- Experience in fast-moving consumer goods or other consumer-centric industries is preferred

- Previous experience managing field teams or people managers

- Fluent English

- Strong people leadership, coaching and performance-management capabilities

- Knowledge of retail execution, consumer acquisition, sell-out and point-of-sale activities

- Ability to translate strategy into execution plans

- Strong analytical skills, including the ability to monitor and interpret key performance indicators

- Effective stakeholder management and cross-functional collaboration skills

- Commitment to high compliance and brand-representation standards

- Italian language proficiency is recommended for local field coordination

What to expect:

In this role, you will shape and strengthen the Ploom Champions operating model while working closely with cross-functional stakeholders. You will lead capability development, establish consistent execution standards and use field insights to improve consumer engagement, team performance and ways of working. The position offers broad responsibility for people leadership, field execution, performance governance, compliance and continuous improvement across priority cities and strategic points of sale.

For the position you are currently applying for, the established hiring range is:
Annual Base Salary: Eur 49,000 – 68,100 per annum
Please note that the final offer is determined by objective criteria, including your specific professional experience, technical expertise and the complexity of the responsibilities associated with the role level.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.