About this role
GROW YOUR CAREER WITH US
At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!
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JOB SUMMARY
The Senior Manager, Product Marketing owns the consumer positioning, integrated go-to-market planning, and performance optimization for a defined portfolio of Norwegian Cruise Line products. Working closely with Revenue Management, Product Strategy, Operations, Deployment/New Build, Consumer Insights, and channel teams, this role translates commercial priorities, guest needs, market intelligence, and product facts into compelling consumer propositions and coordinated plans. The Senior Manager monitors commercial performance, briefs Creative Services and channel partners, and represents portfolio strategy and integrated plans in leadership forums while embodying NCLH's values of Innovation, Collaboration, Transparency, and Passion.
POSITION RESPONSIBILITIES
- Own the Product Marketing strategy for a defined portfolio of NCL products, from consumer positioning and launch planning through ongoing performance optimization.
- Translate commercial priorities, revenue and performance data, and business needs into differentiated positioning, messaging, integrated marketing plans, and performance actions.
- Develop clear consumer propositions for assigned products using guest insights, market intelligence, competitive analysis, and product facts.
- Build and lead integrated go-to-market plans that align Paid Media, CRM, Digital, Social, Public Relations, Sales, Trade Marketing, and other channel partners around shared objectives.
- Write strategic creative briefs, including audience, message, deliverables, and channel asset requirements, and brief Creative Services and external agency partners directly.
- Guide and approve creative output for strategic alignment, consumer relevance, brand consistency, and product accuracy.
- Partner with Revenue Management and other commercial stakeholders to monitor portfolio performance, identify gaps or opportunities, and recommend adjustments to audience, messaging, timing, offers, or channel support.
- Partner with Product Strategy, Operations, Deployment, and Consumer Insights to understand the product vision, guest experience, commercial opportunity, and competitive whitespace for assigned products.
- Establish consistent planning, reporting, and optimization processes for the assigned portfolio and communicate progress, risks, and recommended actions to leadership.
- Represent portfolio strategy, marketing plans, and performance in leadership forums and build alignment across senior stakeholders.
- Perform other job-related duties as assigned.
QUALIFICATIONS
DEGREE TYPE: Bachelor's Degree
FIELD(S) OF STUDY: Marketing, Business Administration, Communications, or a related field.
EXPERIENCE
- Minimum 5 years of experience in product marketing, integrated marketing, brand strategy, go-to-market planning, or a related field, including at least 2 years leading people or complex cross-functional initiatives. Experience in travel, hospitality, cruise, or another complex consumer services business is preferred.
COMPETENCIES & SKILLS
- Deep expertise in product marketing, consumer positioning, messaging, and integrated go-to-market planning.
- Strong commercial acumen and the ability to translate revenue, product performance, and business data into clear marketing priorities and actions.
- Strong understanding of consumer insights, market research, audience strategy, and competitive analysis.
- Demonstrated ability to write strategic creative briefs and evaluate creative work for strategic alignment, consumer relevance, and product accuracy.
- Strong analytical and problem-solving skills, including experience establishing performance measures, interpreting results, and optimizing plans.
- Excellent written, verbal, presentation, and storytelling skills, with the executive presence to represent strategy and performance in leadership settings.
- Proven people leadership and stakeholder management skills, with the ability to coach a direct report and build cross-functional alignment.
- Highly effective project and portfolio management skills, with the ability to manage multiple priorities and navigate ambiguity in a fast-paced environment.
ABOUT NCLH
Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
LEARN MORE ABOUT OUR COMPANY:
At a Glance
Brand Overview
Norwegian Cruise Line
Oceania Cruises
Regent Seven Seas Cruises
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EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.