Marketing Manager STEM Revenue Optimization & Pipeline Management

About CooperSurgical

CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a business unit of CooperCompanies (Nasdaq: COO) , we're driven by a unified purpose of helping people experience life’s beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com.

Qualifications

Knowledge, Skills and Abilities:

- Strong understanding of lead management, pipeline optimization, customer acquisition and revenue performance management.
- Advanced analytical skills with the ability to translate large data sets into actionable business recommendations.
- Understanding of marketing attribution, funnel analytics, conversion optimization, and ROI measurement.
- Strong project management and organizational capabilities.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to influence cross-functional teams without direct authority.
- Experience working within highly matrixed environments.
- Strong business acumen with a demonstrated ability to connect marketing performance to financial outcomes.

Technical Skills:

- Salesforce or similar CRM platform.
- Marketing automation platforms such as Marketo, HubSpot, or Pardot.
- Power BI, Tableau, Looker, or similar business intelligence tools.
- Google Analytics 4 and digital attribution platforms.
- Funnel analytics and pipeline management systems.
- AI-enabled reporting, forecasting, and workflow automation tools.
- Advanced Microsoft Excel modeling and analysis capabilities.
- Microsoft Copilot and other AI-assisted productivity solutions.
- Familiarity with AI-enabled analytics, reporting and workflow automation tools.

Work Environment:

- Prolonged sitting in front of a computer
- Hybrid work environment, shifting to remote

Experience:

- Bachelor's degree in Marketing, Business, Finance, Analytics, Economics, Operations or related field.
- 3-5 years of experience in marketing operations, pipeline management, revenue operations, commercial analytics, sales operations, marketing analytics or related functions.
- Demonstrated experience managing lead funnels, conversion optimization initiatives or customer acquisition programs.
- Experience developing performance reporting, KPI frameworks and executive-level business insights.
- Experience managing paid media performance, lead generation programs, or agency relationships.
- Experience working with customer acquisition or enrollment-focused business models.
- Familiarity with marketing attribution and multi-channel performance measurement.
- Experience supporting forecasting, investment planning, or ROI optimization initiatives.
- Strong quantitative and analytical problem-solving skills.
- Strong knowledge of the Life Sciences space, with an emphasis on Women’s Health

Education:

- Bachelor's Degree required in related field OR equivalent combination of education and experience (eg: Bachelor's degree in Marketing or a related field and 5+ years in product management or marketing role)
- Education preferred: Advanced degree, especially MBA in Marketing, General Management, or an advanced scientific degree

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at  www.coopersurgical.com  to learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.  If you are interested in applying and require special assistance or accommodations due to a disability, please contact us at [email protected]

For U.S. locations that require disclosure of compensation, the starting base pay  for this role is between $100,000-120,000. The actual base pay includes many factors, and is subject to change and modification in the future.  This position may also be eligible for other types of compensation and benefits.