Director, Product Management, Personalization

Your Role

Reporting to the Senior Director, the role of Director, Product Management, Personalization is critical to advancing Blue Shield of California’s member engagement, personalization, and digital transformation goals. This individual will lead the product strategy, roadmap, and delivery of enterprise capabilities that use agentic AI, machine learning, real-time data, and omnichannel orchestration to create personalized, actionable member experiences aligned with health and financial goals. The Director will build and lead a high-performing product management team, drive cross-functional alignment across clinical, data, technology, operations, finance, and marketing, and develop business cases that translate strategy into measurable member and business value.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

- Requires a bachelor’s degree in business, finance, economics, public health, information technology, or a related field or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree; master’s degree preferred
- Requires at least 10 years of prior relevant experience in product management, digital product strategy, management consulting, technology, or entrepreneurship, including at least 6 years of people management experience with direct responsibility for supervising, coaching, and evaluating direct reports
- Requires at least 3 years of experience leading AI, machine learning, personalization, digital engagement, or data-enabled product strategy and delivery in a complex enterprise environment
- Requires demonstrated experience building and leading high-performing product teams, developing product leaders, and creating clear accountability for strategy, execution, and outcomes
- Requires strong knowledge of AI product management, including agentic workflows, machine learning outputs, grounding data, human oversight, measurement, risk management, and responsible AI practices
- Requires strong knowledge of data pipelines and cloud infrastructure, with experience shaping products that use platforms such as Azure, AWS, Databricks, Snowflake, Salesforce Data Cloud, or comparable technologies
- Requires superior analytical, problem resolution, decision-making, financial planning, budgeting, presentation, oral, and written communication skills
- Experience with customer data platforms, profile resolution, segmentation, journey orchestration, and omnichannel delivery. Experience with Salesforce Marketing Cloud, Agentforce, or comparable platforms is preferred
- Healthcare experience, including familiarity with clinical programs, member engagement, privacy, and cost of healthcare, is preferred
- Demonstrated ability to influence senior leaders, manage conflict and competing priorities, lead through ambiguity, and coordinate multiple simultaneous objectives in a fast-paced and changing environment
- Demonstrated judgment in balancing member value, business outcomes, technical feasibility, data quality, privacy, security, compliance, and responsible innovation

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

#LI-AD3