About this role
Job Description – Agency Sales Manager (Life Insurance)
Position: Agency Sales Manager (ASM)
Department: Agency Channel
Location: As per business requirement
Reporting To: Branch Manager / Cluster Manager
Role Purpose
To recruit, train, and manage a team of insurance advisors/agents and drive sales through the agency channel while ensuring productivity, persistency, and business growth.
Key Responsibilities
- Recruit and onboard quality insurance advisors/agents.
- Develop and maintain a productive agency force.
- Conduct training sessions and provide regular field coaching to agents.
- Generate life insurance business through the agency channel.
- Ensure achievement of monthly, quarterly, and annual sales targets.
- Assist advisors in lead generation, prospecting, and customer acquisition.
- Monitor agent productivity and activation ratios.
- Build and maintain strong relationships with advisors and customers.
- Ensure compliance with company policies and regulatory guidelines.
- Prepare sales reports and participate in review meetings.
Eligibility
- Graduate in any discipline.
- 2-6 years of experience in insurance sales, agency sales, banking, NBFC, FMCG, telecom, or direct sales.
- Experience in team handling and business development preferred.
- Strong communication, leadership, and relationship management skills.
Desired Competencies
- Sales and target orientation
- Team building and people management
- Relationship management
- Negotiation and influencing skills
- Market intelligence and business acumen
- Customer-centric approach
Key Performance Indicators (KPIs)
- Agency recruitment numbers
- Active advisor count
- Premium collection and business volume
- Policy issuance and persistency
- Advisor productivity
- Revenue and profitability targets