Senior Manager, Partnership & Marketing, Japan

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

International Networks and DTC

As one of the world’s premier entertainment portfolios, NBCUniversal International Networks & Direct-to-Consumer delivers quality content and compelling brands to over 160 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. Delivering a full range of entertainment experiences to local audiences across the globe, the unique brands include Universal TV, Sci-Fi, 13th Street, DIVA, Studio Universal, Telemundo, Bravo and DreamWorks. Universal+ (a hybrid linear and non-linear service) aggregates the group’s brands on affiliate platforms, offering subscribers both live programming and an extensive range of compelling VOD content, including territory premieres and boxsets, available all in one place.

NBCU’s direct-to-consumer activity outside the US includes Hayu, the all-reality SVOD service available in 45 territories – including the UK, Canada and across Europe and Asia Pacific.

Job Description

NBCUniversal is seeking a commercially minded, bilingual marketing and partnerships leader to drive audience growth, strategic partnerships and business development initiatives in Japan.

Reporting to the Senior Director, Commercial & Marketing APAC, this role serves as NBCUniversal's primary representative in Japan, leading local market execution across partner management, marketing, business operations and stakeholder engagement.

As NBCUniversal's local market lead, the role will oversee the day-to-day management of the U-NEXT partnership, drive audience and commercial growth, coordinate cross-functional stakeholders, manage local agencies and vendors, support business planning and reporting, and identify opportunities to expand NBCUniversal's presence in Japan.

The position requires a highly versatile and entrepreneurial professional who can operate as a marketing leader, partnership manager and market generalist within a lean, growth-focused environment.

Key responsibilities required for the role.

Lead the growth of Universal + and NBCUniversal partnerships in Japan by managing partnership relationships, marketing, audience growth, Universal Studio Japan collaborations and cross functional execution across the NBCUniversal eco-system (APAC).

The role is responsible for growing audiences and maximizing content performance on Universal + on the U-NEXT platform.

1. Marketing Strategy & Audience Growth

- Develop and execute integrated marketing and trade campaigns.
- Drive consumer awareness and engagement.
- Deliver launch campaigns and franchise marketing working across the NBCUniversal portfolio.
- Support long term audience growth, platform engagement and retention strategies.
- Connect streaming and content with Universal Studio Japan experiences.
- Manage launch events, market activations and screenings.
- Leverage NBCU Universal IP and talent opportunities.
- Manage agencies and suppliers to deliver best in class executions.
- Localize campaigns, content and creative for Japanese audiences.

2. Strategic Partnership Leadership (U-NEXT)

- Lead the strategic relationship with U-NEXT and senior stakeholder relationships.
- Manage partnership contractual commitments.
- Drive audience acquisition, content discovery and retention across U-NEXT.
- Identify new opportunities to increase partner value.
- Lead performance reviews and strategic recommendations.

3. Country Management & Market Leadership

The successful candidate is effectively NBCUniversal's representative in Japan.

- Act as local market lead.
- Coordinate cross-functional stakeholders.
- Provide market intelligence.
- Identify risks and opportunities.
- Represent NBCUniversal externally.
- Support business planning and forecasting.
- Support NBCUniversal APAC across other territories.

Qualifications

Basic Requirements:

- Native level of Japanese fluency and business level of English fluency (both written and verbal)
- Proven experience in media, entertainment, streaming, partnerships, commercial, marketing or business management roles.
- Experience managing multiple workstreams spanning marketing, partnerships, business operations and project management.
- Proven experience delivering integrated marketing campaigns from strategy through execution.
- Experience across digital, social, CRM, partnerships, events and audience engagement.
- Strong understanding of Japan's media, entertainment, telecommunications and streaming ecosystem.

Desired Characteristics:

- Demonstrated experience managing senior stakeholder relationships and strategic partnerships.
- Strong commercial and business acumen with experience identifying growth opportunities.
- Comfortable working independently and representing an international business in a local market.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].