VP, Marketplace (Marketplace Lead International)

VP Marketplace

Reports to: General Manager International

Location : Hybrid, Breda, the Netherlands

Direct Reports

- Auction Marketplace Leader

- Mascus Marketplace Leader

- Marketplace E (MPE) Leader

- Rouse Marketplace Leader

- Retail Marketplace Leader

- Marketing Leader

Dotted-Line Reports

- Head of Product, International

The VP Marketplace is responsible for defining and executing the overall International Marketplace Growth Strategy, ensuring that all marketplace businesses deliver an exceptional customer experience, strengthen their market positions, and achieve sustainable, profitable growth.

This role provides strategic leadership across the organization's marketplace portfolio, including Auctions ( reserved and unreserved ) , Mascus, Marketplace-E (MPE), Rouse, and Retail , ensuring alignment with corporate strategy while adapting to local market opportunities and emerging trends.

The VP Marketplace will drive portfolio performance by identifying growth opportunities, enhancing customer engagement, improving operational effectiveness, and fostering collaboration across marketplace businesses, marketing, product, technology, and country leadership teams.

The role serves as a critical member of the International Leadership Team and acts as the primary owner of marketplace growth, customer experience, and commercialization strategies across the region.

Key Responsibilities

International Marketplace Strategy

- Develop and execute a comprehensive International Marketplace Growth Strategy aligned with corporate objectives.

- Define long-term marketplace priorities and growth initiatives.

- Identify emerging market trends, customer behaviors, and competitive developments.

- Evaluate new business opportunities, market expansion opportunities, and strategic partnerships.

- Ensure each marketplace develops and executes strategies that drive market share growth and profitability.

- Establish clear strategic priorities and performance expectations ( pricing, service, value proposition ) across all marketplace businesses and the go-to market channel of each

Leadership of Marketplace Businesses

Provide strategic leadership and oversight to:

Auction Marketplace

- Drive the reserved and unreserved marketplace platform go to market strategy

- Expand buyer and seller participation.

- Optimize auction performance and customer experience.

- Drive volume growth and profitability by creating the right value proposition.

Mascus

- Strengthening Mascus market leadership place by implementing the go to market strategy.

- Accelerate customer acquisition and engagement.

- Expand platform usage and monetization opportunities.

Marketplace E (MPE)

- Implement and drive the MPe go to market growth strategy

- Drive platform growth and customer adoption.

- Expand inventory and buyer participation.

- Identify opportunities for new services and revenue streams.

Rouse

- Expand customer penetration and commercial opportunities by implementing the go to market rouse strategy.

- Strengthen valuation and data intelligence offerings.

- Support integration with wider marketplace initiatives.

Retail Marketplace

- Develop and execute retail growth strategies.

- Improve customer experience and conversion rates.

- Expand revenue opportunities and market reach.

The Marketplace Leader will:

- Ensure alignment of individual marketplace strategies with regional and global objectives.

- Foster collaboration and innovation across marketplaces.

- Drive accountability for growth, profitability, and customer outcomes.

- Review marketplace performance and implement corrective actions where required.

Customer Experience Leadership

- Champion a customer-centric culture across all marketplace businesses.

- Ensure consistent customer experience aligned with corporate standards.

- Monitor customer satisfaction, engagement, and retention metrics.

- Improve buyer and seller journeys across all marketplace channels.

- Identify opportunities to simplify processes and enhance digital experiences.

- Promote customer feedback mechanisms and continuous improvement.

Growth and Market Development

- Identify growth opportunities within existing and emerging markets.

- Analyze market trends and competitive activity to inform strategic decisions.

- Drive customer acquisition and retention initiatives.

- Support expansion into new geographies, industries, and customer segments.

- Develop strategic partnerships that enhance marketplace value and reach.

- Ensure profitable growth through disciplined investment and resource allocation.

Marketing Leadership

Lead the Marketing Leader in developing and executing marketplace growth initiatives.

Responsibilities include:

- Building marketplace brand awareness.

- Supporting customer acquisition campaigns.

- Driving demand generation and lead generation activities.

- Strengthening customer engagement and loyalty programs.

- Supporting product launches and marketplace expansion initiatives.

- Enhancing digital marketing effectiveness and campaign ROI.

- Improve the price performance by driving marketing KPIs : increase the bidder , the buyer amounts, the number of bids per lot

The VP Marketplace will ensure marketing investments are aligned with commercial priorities and measurable business outcomes.

Product Collaboration

Work closely with the Head of Product, International who maintains a dotted-line reporting relationship.

Together they will:

- Define marketplace product priorities.

- Enhance customer journeys and platform capabilities.

- Identify innovation opportunities.

- Support digital transformation initiatives.

- Prioritize product investments based on customer needs and growth opportunities.

- Ensure marketplace solutions remain competitive and differentiated.

Financial Performance

- Own marketplace growth performance.

- Drive revenue, profitability, and market share expansion.

- Develop annual business plans and growth forecasts.

- Monitor financial performance across marketplaces.

- Ensure efficient use of resources and investment budgets.

- Deliver sustainable and profitable growth.

Stakeholder Management

- Collaborate closely with Country Managers, Commercial Leadership, Product, Technology, Operations, Finance, and People Teams.

- Partner with Corporate Leadership to ensure strategic alignment.

- Influence senior stakeholders on marketplace priorities and investments.

- Represent International marketplace interests within executive leadership forums.

Leadership and Talent Development

- Build, develop, and inspire a high-performing leadership team.

- Foster a culture of innovation, accountability, customer focus, and collaboration.

- Coach and mentor marketplace leaders.

- Support succession planning and leadership development.

- Encourage cross-functional teamwork and knowledge sharing.

Qualifications

Education

- Bachelor's degree in Business, Commerce, Marketing, Economics, or a related field.

- MBA or equivalent advanced business qualification preferred.

Experience

- 10+ years of senior commercial, marketplace, digital platform, or general management experience.

- Proven experience leading multi-market or international business units.

- Strong background in marketplace, e-commerce, digital platforms, auctions, or related industries.

- Demonstrated success in driving growth, profitability, and customer experience improvements.

- Experience leading senior leaders within a matrix organization.

- Strong strategic planning and execution capabilities.