Senior Manager, International Marketing

We are seeking a high-calibre marketing professional to lead the development and execution of strategic marketing initiatives. The successful candidate will combine deep marketing expertise with strong commercial acumen, delivering compelling messaging across diverse audiences while maintaining a data-driven approach to performance and optimisation.

Reporting to the Chief Client Officer, International, and with matrix reporting to the Senior Director, International Communication, the Senior Manager, International Marketing will lead, plan, and execute a wide variety of marketing initiatives to support the objectives of the International business.

The role requires a hands-on, action-oriented professional with a strong focus on delivery. They will have solid brand management as well as experience in marketing strategy, product marketing, thought leadership, social media and all aspects of marketing that increase demand for Crawford’s services and demonstrate return on investment.

Experience & Qualifications
• Bachelor’s, master’s or honours degree ideally in Marketing.
• Proven experience in a senior marketing role.
• Track record of delivering measurable marketing outcomes and business growth.
• Experience working within complex, matrixed organisations.
• Exposure to professional services, insurance, or financial services is advantageous.

Skills & Capabilities:
• Strong track record of delivering marketing-led growth and measurable commercial outcomes.
• Deep understanding of client engagement, value proposition development, and market positioning.
• Exceptional marketing expertise across digital, content, and campaign delivery.
• Strong writing skills, with the ability to develop compelling, audience-focused content that drives engagement and supports strategic objectives.
• Highly analytical with a strong focus on metrics, performance, and ROI.
• Ability to translate complex propositions into clear, compelling client messaging.
• Strong stakeholder management and influencing skills across senior leadership teams.
• Experience operating in global or multi-market environments.
• Excellent communication and presentation capabilities.
• Ability to operate at both strategic and executional levels.
• Strong leadership skills and ability to work effectively across divisions, geographies and all levels of leadership.