About this role
Duties: Analyze large datasets to generate actionable insights that influence business and marketing decisions. Translate customer data into insights that drive business and marketing strategies, optimizing offer acquisition outcomes. Deliver business intelligence through dashboards and reports to measure customer engagement and performance indicators. Present insights to stakeholders using advanced analytics techniques to interpret complex data and deliver actionable insights. Design experiments and communicate findings to senior management. Collaborate with cross-functional teams to implement growth initiatives and measure performance. Define the analytics strategy for portfolio growth, OKRs, and measure value add. Maintain a control environment to synthesize data from multiple sources to identify insights that enhance customer engagement.
QUALIFICATIONS:
Minimum education and experience required: Master's degree in Business Analytics, Data Science, Data Analytics, Mathematics, Statistics, Economics, Finance or related field of study plus 3 years of experience in the job offered or as Quantitative Analytics, Business Intelligence, Data Scientist, Channel Marketing/Intelligence, Technology Analyst, or related occupation. The employer will alternatively accept a Bachelor's degree in Business Analytics, Data Science, Data Analytics, Mathematics, Statistics, Economics, Finance or related field of study plus 5 years of experience in the job offered or as Quantitative Analytics, Business Intelligence, Data Scientist, Channel Marketing/Intelligence, Technology Analyst, or related occupation.
Skills Required: This position requires three (3) years of experience with the following: building interactive data analytics and business intelligence Tableau dashboards using waterfall charts, heat maps, and custom calculated fields for conditional formatting; performing data ingestion, transformation, and query optimization using Microsoft SQL Server and Teradata. This position requires one (1) year of experience with the following: developing interactive Excel and PowerPoint reports using VLOOKUP, data analysis add-ons, pivots, macros, data validation, and Waterfall to present data-driven recommendations, KPI tracking, and performance analysis to technical and non-technical stakeholders; designing and executing A/B tests, including campaign and experiment performance measurement and deep-dive analysis; automating recurring reports and dashboards using Python and Tableau with ETL techniques and streamlined workflows; performing statistical analysis and predictive modeling with R or Python.
Job Location: 8181 Communications Pkwy, Plano, TX 75024.
Full-Time.