Especialista em Marketing Sr.

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About the Role

We are looking for a Senior Marketing Specialist to join our LATAM Regional Marketing team, supporting the planning, execution, and performance tracking of key marketing initiatives across the region. This role combines data analytics, project management, and marketing operations , transforming complex data into actionable insights while coordinating launches and initiatives across multiple markets. The ideal candidate is highly analytical, organized, and comfortable working cross-functionally in a dynamic regional environment.

1. Launch, Sponsorship & Project Management

- Build and maintain integrated project plans and launch timelines in Monday.com , including key milestones, deliverables, owners, dependencies, risks, and deadlines.
- Coordinate marketing campaign and product-launch activities across LATAM markets, ensuring alignment between regional teams, country teams, agencies, and cross-functional stakeholders.
- Consolidate country-level launch plans into a clear regional view, providing visibility of timelines, priorities, dependencies, and overall launch readiness.
- Proactively identify risks, delays, and execution gaps, coordinating the actions required to keep projects on track.
- Provide leadership with clear and structured visibility of progress, priorities, risks, and key decisions across launches and other strategic Marketing initiatives.

2. Media Planning & Coordination

- Coordinate and consolidate media plans across LATAM markets by product launch, providing visibility of investment, media mix, target audiences, timing, and key performance indicators.
- Partner with country teams and media agencies to ensure plans are aligned with launch objectives, product priorities, and campaign timelines.
- Track media-plan readiness, investment, execution, and planned versus actual performance, identifying gaps, risks, and optimization opportunities.
- Consolidate media performance and learnings across countries, translating results into actionable insights and clear executive reporting.
- Support consistent media-planning templates, KPI definitions, and reporting standards across LATAM.

3. Analytics, Data & Reporting

- Own and maintain LATAM Marketing analytics, dashboards, databases, and recurring reports, ensuring data accuracy, consistency, and reliability.
- Use Google BigQuery and SQL to query, extract, consolidate, and validate Marketing data from multiple sources.
- Transform complex and sometimes unstructured data into clear business insights that support decision-making across product launches, media, sponsorships, and other Marketing initiatives.
- Connect Marketing data with relevant business KPIs to assess launch and campaign performance and identify trends, risks, and opportunities.
- Perform regular data-quality checks and maintain consistent KPI definitions, reporting logic, and analytical standards across markets.
- Partner with Analytics and cross-functional teams to continuously improve Marketing data sources, reporting capabilities, dashboards, and automation.

4. Marketing Operations & Governance

- Drive standardized processes, templates, trackers, reporting structures, and project-management practices across LATAM Marketing.
- Improve visibility, consistency, and traceability across product launches, sponsorships, media, analytics, and other key Marketing initiatives.
- Identify opportunities to simplify and automate recurring workflows, reducing manual effort and improving operational efficiency.
- Promote disciplined adoption of Monday.com and common reporting frameworks across regional and country teams.
- Support regional governance by ensuring key Marketing initiatives follow consistent processes, timelines, and reporting standards.

Profile / Qualifications I'd add to the JD

Como la JD que me pasaste solamente incluye responsabilidades, yo agregaría esta sección porque va a evitar candidatos demasiado orientados únicamente a Marketing Project Management:

Key Qualifications

- Strong analytical and data-driven mindset, with hands-on experience working with large or complex datasets.
- Experience using SQL and/or Google BigQuery to query, extract, consolidate, and validate data.
- Strong reporting skills and the ability to translate data into actionable business insights and recommendations.
- Excellent organizational and communication skills, with the ability to coordinate multiple stakeholders, markets, and priorities.
- Experience in Marketing, Analytics, Business Intelligence, Marketing Operations, Project Management, or related fields.
- Experience supporting marketing campaigns, product launches, or multi-market initiatives is highly desirable.
- Experience with Monday.com or similar project-management platforms is a plus.
- Ability to operate effectively in a regional, cross-functional, and fast-paced environment.
#MBG
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