Marketing & Communications Content Creation Specialist, Office of the Provost

Position Highlights

The Academic Affairs Marketing & Communications Content Creation Specialist develops and executes integrated communications strategies that advance the priorities of the Office of the Provost and designated Academic Affairs units. The position serves as a communications adviser and primary content resource for Academic Affairs leadership, translating complex initiatives into clear, engaging, and audience-centered communications.

The specialist plans, writes, edits, and distributes content across digital and print channels, including websites, email, newsletters, social media, leadership communications, and marketing materials. The position manages communication calendars and content workflows, maintains consistent messaging and brand alignment, evaluates communication effectiveness, and collaborates with University Communications and Marketing and other campus partners.

The position requires an experienced, highly collaborative communications professional who can balance strategic planning with hands-on content creation while managing multiple priorities and communicating effectively with faculty, staff, students, university leaders, employers, donors, families, and other stakeholders.

The position will supervise students workers and/or co-op students with marketing or communications backgrounds.

Key responsibilities include:

Communications strategy and counsel

- Develop and implement an annual communications strategy across websites, email and social media, using current communications, content-management and audience-engagement best practices.
- Advise divisional leadership and colleagues on communications strategy, messaging, audience engagement and channel selection to effectively reach faculty, staff, administrators, students, employers and other stakeholders.
- Provide communications counsel and support for senior leadership announcements, special projects, task forces, committees and other divisional initiatives.
- Serve as the divisional liaison and primary communications contact with central marketing, coordinating communications priorities, resources and institutional alignment.

Content development and editorial management

- Write, edit and proofread content for websites, email, newsletters, blogs and other communications, including executive communications developed in collaboration with the Provost.
- Develop, organize and manage content for multiple stakeholder audiences and communication channels, including monthly newsletters and email communications, coordinating content, stakeholders and distribution.
- Conduct regular website content audits and implement improvements to content organization, usability and effectiveness, collaborating with developers and university partners to resolve technical issues affecting web content and user experience.
- Manage website upgrades and redevelopment projects in coordination with appropriate technical and university partners.

Digital channels and audience engagement

- Develop, write, schedule and coordinate social media content across relevant platforms, including event-related content for Academic Affairs Events, Career Services and Cooperative Education, and the Academic Success Center.
- Monitor social media channels and audience activity, responding to inquiries and using social listening to identify audience trends, questions and opportunities for engagement.
- Use Google Analytics and other audience insights to evaluate communications effectiveness and inform content, channel and digital engagement strategies, including tactics to increase website traffic and usability.
- Monitor emerging digital and social media practices and incorporate relevant approaches into communications strategies and audience engagement efforts.

Marketing communications and project management

- Develop and manage marketing communications including design, production, branding, messaging, advertising and promotional materials for Academic Affairs, Career Services and Cooperative Education, and the Academic Success Center.
- Develop and execute promotional campaigns supporting events, institutional initiatives, and Career Services and Cooperative Education recruitment.
- Manage communications and marketing components of events and institutional initiatives, coordinating timelines, deliverables, content contributors and stakeholders.
- Collaborate with central marketing, developers and university partners to coordinate project requirements, resolve issues and ensure communications and marketing projects are delivered effectively and on schedule.

Essential Duties & Responsibilities

- Creates unique, effective visual and written marketing materials and communications to engage audiences across all forms of media and channels/platforms
- Maintains consistent messaging across all channels in collaboration with digital marketing and communications leadership
- Develops and produces the required materials to assist in reaching the division’s goals and objectives for events, programs, and initiatives
- Ensures the university’s brand standards are consistently upheld and that content invokes the required branding elements and key messaging in all materials
- Manages processes from the onset of marketing and communications engagement requests, through approvals and production/publication, while ensuring all requirements have been successfully met
- Communicates with internal and external vendors to ensure the highest quality, cost-effective end results and a mutually beneficial professional relationship with the university
- Other duties as assigned

Knowledge, Skills, & Abilities

- Knowledge of a variety of communication formats including general marketing, advertising, copywriting, branding, campaigns, and other formats designed to change/influence perception and engage public audiences
- Skill in writing, proofreading, and editing clear, concise, persuasive, and grammatically correct communications
- Skill in multi-tasking, project management, prioritization, and organization
- Ability to collect, synthesize, and process information quickly and accurately with attention to detail
- Ability to think both creatively and strategically

Minimum Education & Experience

- Bachelor's degree in related field
- 3 years of relevant experience
- Equivalent combination of experience and education may be considered

Job Level Overview

Specialized Contributor Level 2 - A fully functional role requiring established knowledge of the profession or field of work. Responsible for completing substantive assignments and projects. Problems are varied and non-routine, and resolution requires exercising judgment, analysis, advisement, creativity, and understanding broader sets of issues. May provide assistance to entry level staff.

FLSA Category
Exempt

Work Location
On Campus

Compensation
$54,500.00 - $87,200.00 Annual

Application Materials

When you are ready to complete an application for this position please be prepared to submit the below requested information.  This will be required to ensure your application is processed in a timely manner.
Cover Letter, Curriculum Vitae or Resume

Candidates must be eligible to work in the United States.

Additional Details

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law.

If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to  [email protected] . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.