Specialist - Digital Marketing (12-month contract)

As a Digital Marketing Specialist at EECOL Electric, focused primarily on our independent eCommerce store, you will develop, deliver and optimize Marketing programs to attract & retain customers and drive sales. This is a senior individual contributor role responsible for marketing programs (plan to execution), brand experience, homepage and campaign content, email and social programs.

What We Offer

- 12 month Contract full-time position, Monday through Friday schedule - weekends are for friends and family.

- Hybrid – 2-3 days in office (Sundance SE business park). Rotating set schedule (TT then MWF), 2-3 days remote.

- Competitive compensation, benefits, and regular reviews.

- Supportive culture emphasizing teamwork, learning, internal mobility, and shared success.

- Ongoing training and development, with opportunities for internal advancement.

Responsibilities:

- Own the customer-facing digital marketing experience, including channel strategy, homepage messaging, campaign banners, featured content and seasonal promotions.

- Guided by the marketing roadmap and business priorities, develop campaigns and creative assets in partnership with agency, AI and freelance resources.

- Plan, manage and optimize paid campaigns across Google Ads and social as needed, often in partnership with digital agency.

- Use Shopify and GA4 data to analyze customer behaviour, campaign and product performance, and site trends. Translate findings into recommendations that improve the customer experience, conversion and sales.

- Develop, implement and optimize email flows and campaigns, including newsletters and automated journeys, to nurture leads and engage customers by target segment.

- Manage the brand’s social presence, engage followers, handle escalations and develop strategies to grow the community.

- Publish and update marketing initiatives on the site and consistently update and optimize layout, content hierarchy to support conversion.

- Apply SEO, AIO and AEO best practices to website content and structure to improve visibility, search rankings, and discoverability.

- Maintain deep expertise in Shopify’s marketing capabilities and identify opportunities to improve workflow efficiency, customer insights and store performance.

- Provide regular updates and reports to stakeholders, with clear recommendations to improve reach, clarity, conversion, and impact.

- Manage multiple priorities and deadlines while maintaining accuracy, quality, and close attention to detail.

Marketing Context:

- Focus Areas: content authoring, email marketing and automation, SEO/AEO, social media, analytics, conversion optimization, and occasional paid media

- Target Audience: Electrical buyers across residential, commercial and DIYers seeking

- Platforms: Klaviyo, GA, Shopify, Monday.com, Microsoft Office and similar.

- Collaborators: eCommerce & Marketing leaders, product leaders, marketing team, suppliers and external partners/agencies.

- Engagement Channels: eCommerce website, email, organic and paid social, Google Ads, partner marketing, and educational content

Qualifications:

- Experience: 3-5 years of hands-on digital marketing experience.

- College Diploma in a related discipline required; Bachelors Degree - Marketing, Business, Communications, eCommerce or related area preferred.

- Search optimization: Strong knowledge of SEO and AEO best practices, with experience applying them to website content and structure.

- Marketing technology: Proficiency with email automation platforms, content management systems, CRM tools, web analytics and eCommerce reporting.

- Analytics and insight: Experience interpreting store and web data, identifying actionable insights and translating findings into practical recommendations.

- Content and brand: Strong content development skills, with close attention to brand consistency and customer clarity. Comfortable creating light visual content in Canva and publishing across web and social channels.

- Paid media: Working knowledge of Google Ads and paid social platforms is an asset.

- Performance mindset: Data-driven and analytical, with the ability to measure impact and turn results into clear next steps.

- Organization: Highly organized and detail-oriented, with the ability to prioritize competing demands and meet multiple deadlines.

- Initiative and ownership: Proactive in developing new approaches that improve projects, processes or business performance.

- Communication: Communicates issues clearly, listens actively and contributes positively as a team member.

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