Senior Technical SEO & AEO Manager

The Law Offices of Spar & Bernstein, P.C. is seeking an experienced  Senior Technical SEO & AEO Manager to lead our website's technical performance, organic search strategy, and visibility across traditional and AI-powered search platforms.

Our website is built on WordPress, hosted on AWS, and utilizes Cloudflare for performance and security. We are looking for a strategic, technically skilled professional who can independently audit, optimize , and improve our website.

This is a hands-on role. The ideal candidate must be able to identify technical issues, develop solutions, and personally implement improvements—not simply provide recommendations to outside developers or agencies.

Key Responsibilities

Technical SEO & Website Development

- Conduct comprehensive technical SEO audits and independently implement fixes and improvements.

- Manage and optimize our WordPress website, including themes, plugins, templates, and site functionality.

- Troubleshoot technical issues involving WordPress, AWS hosting, Cloudflare, caching, and website performance.

- Improve Core Web Vitals, page speed, mobile usability, crawlability, and indexing.

- Resolve broken links, redirects, duplicate content, canonicalization issues, structured data errors, and technical SEO issues.

- Maintain website health and coordinate secure updates, testing, and deployments.

SEO, AI Search & AEO/GEO Strategy

- Develop and execute a comprehensive organic search strategy across our immigration and personal injury practice areas.

- Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives to improve visibility across Google AI Overviews, Google AI Mode, ChatGPT Search, Perplexity, and emerging AI-powered search platforms

- Identify high-value conversational search queries and legal questions that present opportunities for AI-generated answers, citations, and traditional organic traffic.

- Develop strategies to strengthen the firm's topical authority, attorney expertise , credibility, and online presence.

Content Strategy & Website Optimization

- Conduct keyword research, competitor analysis, and content gap assessments to identify organic growth opportunities.

- Recommend new practice-area pages, landing pages, FAQs, articles, and educational resources based on search demand and business value.

- Perform comprehensive website content audits and identify pages to update, consolidate , redirect, restructure, or remove.

- Improve website navigation, URL hierarchy, internal linking, and overall content organization.

- Collaborate with the marketing and legal teams to develop authoritative, accurate , search-optimized content.

- Identify opportunities to repurpose existing video and educational content to increase organic visibility.

Required Qualifications

- 5–8+ years of professional SEO experience , including advanced technical SEO expertise .

- 3+ years of hands-on WordPress development experience , with demonstrated ability to independently implement technical changes.

- Strong proficiency in HTML, CSS, JavaScript, PHP, and WordPress architecture.

- Experience with AWS hosting environments and Cloudflare , including caching, performance optimization, CDN configuration, and troubleshooting.

- Advanced knowledge of crawling, indexing, structured data, site architecture, Core Web Vitals, and technical SEO best practices.

- Experience with content strategy, keyword research, competitor analysis, and large-scale website optimization.

- Proven ability to independently manage technical projects from diagnosis through implementation, testing, and performance evaluation.