About this role
JOB DESCRIPTION:
RESPONSIBILITIES:
Four Main Responsibilities:
Job Weighting% - Main Responsibilities
30% - Consumer insight exploration and translate business objective into brand objective and communication/media strategy to sustain brand growth and achieve business objectives.
30% - Leading brand team and be responsible for the brand activation through planning and full implementation of marketing programs.
30% - Managing both domestic and CBEC product portfolio and maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.
10% - Monitoring, supervising and improving the team performance and stimulating the team to come up with practical and actionable programs.
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Major Responsibilities/Activities:
· Consumer insight exploration and translate business objective into brand objective and communication strategy.
· Maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.
· Implementing and activating marketing programs of assigned products.
· Leading brand team to develop effective communication toolkit.
· Developing and implementing new product launch activities, including: marketing plan, launch package, advertising and promotion plan.
· Responsible for advertising, campaign to build brand preference.
· Finding, selecting and cooperating with excellent agencies and stimulating them to deliver high quality performance.
· Holding the subordinates accountable for their tasks and coaching them towards action.
REQUIREMENTS:
Industry experiences:
· Bachelor degree in Marketing or related major, healthy care industry is preferred
Position experiences:
· Knowledge of the latest Marketing trends, tools and methodologies.
· A sound understanding of product portfolio management, solid in experience in new product launch and brand management.
· At least 7-8 years of experience in a Marketing position
· At least 3 years of management experience
Language Skills ：
· Excellent command of English (min. CET level 6) and Mandarin (speaking, reading, writing)
Computer Skills:
· Able to utilize computer programs such as notes, excel and powerpoint to compile, build and consolidate data.
Other Special requirement:
· Proactive and prompt response to market & competition environment.
· Passionate, creative and innovative way of thinking.
· Clear business sense.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
## JOB FAMILY:
Product Management
## DIVISION:
ANI International Nutrition
## LOCATION:
China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
ADDITIONAL LOCATIONS:
## WORK SHIFT:
Standard
## TRAVEL:
Not specified
## MEDICAL SURVEILLANCE:
Not Applicable
## SIGNIFICANT WORK ACTIVITIES:
Not Applicable