Sr. Product Manager

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow and learn, care for yourself and your family, be your true self, and live a full life. You will have access to career development opportunities within a global organization committed to improving lives through innovative healthcare solutions.

The Opportunity

The Senior Product Manager - Biologics & Biosimilars is accountable for the commercial strategy, launch readiness, in-market performance, and lifecycle management of Abbott's biologics and biosimilars portfolio in Egypt. The role translates regional and global direction into focused local strategies that reflect the Egyptian healthcare ecosystem, institutional landscape, tender dynamics, and patient-access needs.

Reporting to the Head of Marketing, Egypt, the role serves as the local commercial integrator for the portfolio and leads cross-functional execution across Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain, Finance, Commercial Excellence, and Legal/Compliance. Success requires strong strategic marketing capability, disciplined execution, sound business judgment, and the ability to influence stakeholders without direct authority.

Primary Job Responsibilities

1. Portfolio Strategy & Brand Planning

·       Develop and execute annual and multi-year strategies for the biologics and biosimilars portfolio, aligned with Egypt affiliate priorities and relevant regional and global direction.

·       Define clear brand positioning, value propositions, customer priorities, competitive response, and critical success factors for each portfolio asset.

·       Translate strategy into integrated tactical plans with clear deliverables, owners, timelines, budgets, and performance indicators.

·       Identify growth opportunities across the private, institutional, reimbursement, and tender segments while balancing revenue, profitability, access, and supply considerations.

·       Lead portfolio lifecycle planning, indication and segment prioritization, and scenario development to strengthen sustainable long-term performance.

2. Launch Readiness & Execution Excellence

·       Act as the local commercial lead for new biologic and biosimilar launches, ensuring end-to-end readiness across commercial, medical, market access, regulatory, supply, and financial workstreams.

·       Build and maintain integrated launch plans, governance routines, milestone trackers, risk logs, and mitigation actions.

·       Lead pre-launch market shaping, stakeholder mapping, customer education planning, field-force readiness, channel strategy, and post-launch acceleration plans.

·       Ensure promotional and educational materials are developed, reviewed, approved, and deployed in line with local regulations and company policies.

·       Monitor launch KPIs, adoption barriers, customer feedback, and competitor responses, and promptly adjust plans to improve uptake and execution quality.

3. Market Insights, Analytics & Forecasting

·       Continuously assess market size, treatment pathways, customer needs, access barriers, competitor activity, price dynamics, tender outcomes, and biosimilar adoption drivers.

·       Generate actionable insights through market research, secondary data, field-force feedback, advisory interactions, and customer engagement.

·       Develop evidence-based segmentation, targeting, and channel strategies for priority physicians, institutions, payers, pharmacists, and decision-makers.

·       Own robust demand and financial forecasts, including assumptions, scenarios, risks, opportunities, and alignment with Finance and Supply Chain.

·       Track brand and portfolio performance against agreed objectives and recommend corrective actions based on data and business insight.

4. Customer, KOL & Institutional Engagement

·       Build and maintain credible relationships with relevant key opinion leaders, specialists, scientific societies, institutional stakeholders, payers, and healthcare decision-makers across Egypt.

·       Partner with Medical Affairs and Market Access to develop compliant scientific, educational, and value-based engagement plans that strengthen confidence in biologics and biosimilars.

·       Support stakeholder initiatives that improve understanding of biosimilar evidence, appropriate use, and patient-access opportunities.

·       Ensure external engagement is purposeful, insight-led, compliant, and linked to defined strategic objectives.

5. Cross-Functional Leadership & Stakeholder Management

·       Lead cross-functional teams without direct reporting authority, creating shared priorities, transparent governance, and accountability for delivery.

·       Collaborate closely with Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain, Finance, Commercial Excellence, and Legal/Compliance.

·       Align local execution with regional and global stakeholders while ensuring plans remain relevant to Egyptian market realities.

·       Communicate progress, insights, decisions, risks, and resourcing needs clearly and in a timely manner to affiliate leadership and key stakeholders.

·       Facilitate effective launch reviews, business reviews, and decision-making forums for the portfolio.

6. Financial, Demand & Performance Management

·       Develop and manage the annual marketing budget, ensuring disciplined investment, accurate phasing, and compliance with financial controls.

·       Prioritize resources based on strategic value, expected business impact, patient-access needs, and return on investment.

·       Partner with Finance and Supply Chain on demand planning, inventory management, supply risks, and forecast accuracy.

·       Create practical performance dashboards covering sales, market share, execution, access, launch milestones, and leading indicators.

·       Identify performance gaps early and lead focused recovery or acceleration plans.

7. Compliance & Operational Excellence

·       Ensure all activities comply with applicable Egyptian regulations, company policies, industry codes, and promotional review requirements.

·       Maintain high standards of documentation, governance, vendor management, and budget stewardship.

·       Promote a culture of integrity, patient focus, continuous improvement, and responsible business conduct.

Education & Experience

Minimum education

·       Bachelor's degree in Pharmacy, Medicine, Life Sciences, Business Administration, or a related discipline.

·       MBA, marketing qualification, or relevant postgraduate degree is preferred.

Required experience

·       Minimum 5 years of pharmaceutical commercial or marketing experience, including at least 3 years in product or brand management.

·       Minimum 2 years of Experience in biologics and/or biosimilars in Egypt market, with a strong understanding of the wider specialty-care market.

·       Proven experience in product launch planning and execution, ideally within oncology, immunology, rheumatology, gastroenterology, or another relevant specialty area.

·       Strong understanding of the Egyptian pharmaceutical market, including the institutional sector, tender environment, access pathways, and key healthcare stakeholders.

·       Experience leading cross-functional projects in a matrix organization and delivering through influence.

Core Competencies

Commercial & strategic capability

Leadership & ways of working

• Strategic brand and portfolio planning

• Biosimilar and biologic market understanding

• Launch excellence and lifecycle management

• Market insight, segmentation, and competitive analysis

• Forecasting, financial acumen, and ROI orientation

• Institutional, tender, and access understanding

• Cross-functional leadership and influence

• Stakeholder and KOL management

• Clear communication and executive presence

• Ownership, accountability, and results orientation

• Learning agility, adaptability, and sound judgment

• Collaboration, integrity, and compliance mindset

Language & Digital Proficiency

·       Fluent English and Arabic communication skills, written and spoken.

·       Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel; familiarity with pharmaceutical market data, CRM, and business-intelligence tools is preferred.

Measures of Success

·       Delivery of portfolio revenue, market-share, profitability, and access objectives.

·       On-time, high-quality launch readiness and achievement of post-launch adoption milestones.

·       Forecast accuracy, supply continuity, and effective budget management.

·       Quality and impact of brand plans, customer engagement, and strategic execution.

·       Cross-functional alignment, stakeholder confidence, and timely mitigation of business risks.

·       Full compliance with company policies, local regulations, and ethical standards.

The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.

## JOB FAMILY:
Product Management

## DIVISION:
EPD Established Pharma

## LOCATION:
Egypt > Cairo : KTC Building

ADDITIONAL LOCATIONS:

## WORK SHIFT:
Standard

## TRAVEL:
Not specified

## MEDICAL SURVEILLANCE:
Not Applicable

## SIGNIFICANT WORK ACTIVITIES:
Not Applicable